Infront’s continued role as Lega Serie A advisor until 2021 formalised at signing ceremony

Milan, Italy / Zug, Switzerland – Infront Sports & Media and the Italian Lega Serie A have formalised their agreement confirming Infront as the League’s exclusive advisor in exploiting the national and international media rights for all its properties including Lega Serie A. The contract secures Infront’s role until the end of the 2017/18 season, with the possibility of extending the agreement for a further three-year cycle until 2020/21. Overall, it will guarantee the league a minimum revenue of EUR 5.94 billion for the next six seasons.

The agreement was signed today in Milan with Maurizio Beretta, President of Lega Serie A, Marco Bogarelli, President of Infront Italy, Philippe Blatter, President & CEO of Infront and also the Serie A clubs' presidents and representatives attending.

Over the past months, Infront has worked closely with Lega Serie A to outline the final long-form agreement. In the forthcoming days the media packages for domestic rights tender for Serie A TIM League, TIM Cup and TIM Supercup for the period 2015/16 to 2017/18 will be defined.

Maurizio Beretta, President of Lega Serie A, said: “We are proud to continue our strategic partnership with Infront. Over the past years it has allowed us to increment the media rights value. The new agreement confirms that Italian football is of great value - recognised nationally and internationally - and, thanks to the new technologies, we will work on diffusing it globally, with a particular attention to new generations.”

Marco Bogarelli, President Infront Italy, explained: “We are extremely satisfied about this long-term renewal. This demonstrates that our work during the past years has been of great value. Through our discussions with Lega Serie A we intensively analysed the market dynamics and movements, also considering the overall economic that forms the basis for our advisory role. We are very confident that we will reach the targets set and continue to raise the bar as we have previously demonstrated and are known to do.”

Philippe Blatter, President & CEO of Infront, added: “In the past six years, the League and Infront have proven the success of its partnership, significantly increasing the value of Lega Serie A media rights and further exploiting the high potential of the respective properties. We are delighted to continue to provide our professional advice and expertise to our partner Lega Serie A – further strengthening the appeal and accessibility of Italian football and providing seamless, targeted and premium football content across multiple delivery platforms and devices for the fan.”

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 500 experienced staff working from 20 offices across 10 countries, delivering 3,400 event days of top class sport around the world every year.