Zug, Switzerland – As of today, InfrontRingier Sports & Entertainment Switzerland is taking on the complete organisation and marketing of the Tour de Suisse on behalf of Swiss Cycling with the next edition of the cycling tour held from 13 to 21 June 2015.
A new modern brand identity for the Swiss cycling highlight has been introduced by branding specialists at Infront Sports & Media, the parent company of InfrontRingier. The visual appearance communicates the central characteristics of the Tour de Suisse - Swiss values aligned with the dynamics of cycling, as part of an international premium race with strong fan affiliation. A first look into the new brand environment and future vision of the Tour de Suisse is now available on the new event website www.tds.ch.
Tour de Suisse presented by Vaudoise
Vaudoise remains an integral part of the future Tour de Suisse. InfrontRingier has secured the insurance group, which is already a partner of Swiss Cycling, as Presenting Sponsor of the event. As part of the collaboration, Vaudoise receives extensive advertising and promotional rights and will carry out its sponsorship activation in and around the individual race stages as well as through the framework programme.
“As a sponsor of the two largest cycling events in the country and as most important partner of the national governing body, Vaudoise has confirmed its support for the sport of cycling and its athletes,” explains Philippe Hebeisen, CEO of Vaudoise Insurance. “We want to be more than just a sponsor. As a true partner we want to give an interesting added value and contribute to the success of the event. The tour will be followed by many fellow citizens with great interest and convey a message with personal importance for me: We want to be close to our customers.”
Kick-off in Zug, final weekend in Bern
More intensive engagement with the fans and spectators is a clear goal of the new format for the Tour de Suisse from 2015 onwards. In order to continue appealing to an attractive field of cyclists, InfrontRingier is keeping a focus on ensuring a challenging and varied racing route through Switzerland. At the start and end of the cycling tour individual stages will be newly introduced around two central hubs. The start weekend will take place in the region of Zug and the final weekend in Bern. At these hubs, spectators of all ages will be offered versatile entertainment and activities in addition to the top sport.
Olivier Senn, General Director of the Tour de Suisse from 2015 onwards, said: “The Tour de Suisse is to become a festival for the whole family. We want to inspire even more people in Switzerland to support cycling and increase the appeal of the Tour de Suisse both nationally and internationally. With the new brand environment, the Tour de Suisse is presenting a forward-thinking event that at the same time remains true to its roots.”
About The Vaudoise Insurance Group
Vaudoise Insurance is the only independent, private, multi-line insurance company with a decision-making centre in French-speaking Switzerland. It is one of the top ten private insurers on the Swiss market. Established in 1895, the Group is active in all fields of insurance and pensions. Our agencies provide a service characterised by customer-closeness, both in giving advice and settling claims. The group employs some 1,500 staff, including about a hundred apprentices.
About Tour de Suisse
Since 1933, the Tour de Suisse has been the most important cycling race in Switzerland. Each year over a million spectators follow the tour at the track. The race features nine stages crossing more than 1,300 kilometres and climbs 17,500 meters altitude across all parts of Switzerland. The Tour de Suisse is part of the UCI World Tour and the fourth largest professional cycling race in the world.
InfrontRingier – a joint venture between Infront Sports & Media and Ringier – is the leading sports marketing company in Switzerland. The experienced team supports sports federations, organisers of sports events, leagues and clubs as well as top athletes working as a marketing, consulting and service partner. Its high-quality portfolio includes the Raiffeisen Super League, the Swiss Ice Hockey Cup and a roster of outstanding Swiss athletes including Fabian Cancellara and Lara Gut. In addition, InfrontRingier hosts the B2RUN Swiss Corporate Challenge running series and on behalf of Swiss Cycling organises the Tour de Suisse.