Zug, Switzerland / Frankfurt, Germany – Alongside the first round of the DFB Cup next weekend, a new marketing cycle will start for the German Football Association (DFB). With the 2014/15 DFB Cup television coverage extending to fans in more than 200 countries and territories worldwide, success can be attributed to the media rights distribution handled by the DFB together with its exclusive marketing partner Infront Sports & Media.
The first round alone will be broadcast by almost 30 media partners around the world - further increasing over the course of the season. In the first round of the DFB Cup, international broadcast partners will be offered four matches with international graphics and English commentary. Matches include Stuttgarter Kickers vs. Borussia Dortmund (16/08/2014, 3.30pm), Preussen Münster vs. FC Bayern München (17/08/2014, 4pm), FC Energie Cottbus vs. Hamburger SV (18/08/2014, 6.30pm) and Dynamo Dresden vs. FC Schalke 04 (18/08/2014, 8.30pm).
Media partners with extensive coverage
For the new media rights cycle, the DFB and Infront have managed to extend contracts with wide-reaching television stations such as ESPN (USA and Brazil), Televisa and DirecTV (Central and South America), Al Jazeera (Middle East), BeIN SPORT (France) and Viasat (Scandinavia and the Baltic States) as well as to secure new partners (e.g. TVP in Poland).
All internationally marketed matches will be produced in HD 16/9 standard and distributed via satellite. As a novelty, a total of 19 live matches per season will be offered with English commentary. Furthermore, Infront’s broadcaster servicing team coordinates and supports the licensees as a central point of contact for all inquiries around signal production and transmission.
German football inspires worldwide
Denni Strich, Marketing Director of the DFB, said: “German football currently inspires worldwide. This is also reflected in the media coverage which, in collaboration with Infront, we have again increased for the upcoming season. The matches of the 2014/15 DFB Cup will be seen on TV screens around the globe. Not only international football fans but also the national clubs and the whole of German football will benefit from this.”
Stephan Herth, Executive Director Summer Sports at Infront, added: “With the World Cup title and the success of the clubs, German football has ignited great interest at international level. It is about taking advantage of this momentum and ensuring that together with strong media partners a long-term TV presence in foreign markets is secured. Based on our comprehensive marketing and media partnership, Infront supports the DFB in the continuous evolution of its top-formats as well as increasing the value of the rights.”
Exclusive marketing across all platforms
For the marketing cycle 2014-2018, the German Football Association (DFB) has further intensified its collaboration with Infront. The exclusive mandate now includes the distribution of all international media rights (across all platforms) for the DFB Cup as well as for all friendlies in which the DFB national team acts as home team*. For the first time, Infront is also distributing the media rights outside Europe for the home matches of the men’s U21 national team, as well as marketing the archive rights for all matches organised by the DFB before July 2014.
The DFB and Infront have been working together for more than 30 years. In addition to the distribution of international media rights in selected regions, Infront handles the centralised marketing of all sponsorship and stadium advertising rights for the DFB Cup as well as the provision of board advertising for DFB national team matches. For the 2014/15 DFB Cup, Official Partners include Bitburger, Continental, Deutsche Post, engelbert strauss, Targobank and Volkswagen.
* German-speaking market is not included as well as selected Eastern European countries in the first year. Also excluded is the home market of the respective opponent in national team matches, the so-called “Second Party Rights”.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 130 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 12 countries, delivering 3,400 event days of top class sport around the world every year.