Oberhofen/Zug, Switzerland – The International Ski Federation (FIS) and Infront Sports & Media, as its exclusive media rights partner for the 2015 and 2017 FIS Freestyle and Snowboard World Championships, have announced that live broadcasts of the upcoming event will be streamed on YouTube. This takes accessibility to maximum level, as coverage will be ensured across each and every territory of the world.
The Championships, which will take place in Kreischberg, Austria from 15 - 25 January 2015, mark the first time ever that fans of the two disciplines will be provided with online live coverage free-of-charge. The programing will encompass all 24 FIS Freestyle and Snowboard World Championships Finals in full length. The live broadcasts will be accessible on the dedicated YouTube channels www.youtube.com/FISFreestyle and www.youtube.com/FISSnowboard worldwide – except for the host country Austria and territories where exclusive media rights agreements are in place.
HDTV coverage easily accessible
In close cooperation with FIS and benefitting from the top-level host broadcast production of Austria’s public-service broadcaster ORF (Österreichischer Rundfunk), Infront will manage and carry out the streaming offering viewers an HDTV live signal with graphics and English commentary.
2015 marks the first time that the Freestyle and Snowboard World Championship competitions are being staged together in one event. Cross promotions spanning both live streaming channels will add to the all-round impact of the sport and boost awareness of each disciplines’ online broadcast product.
Convenient and global access
Marcel Looze, FIS Marketing Manager, said: “With athletes from 45 nations competing, the Snowboard and Freestyle Skiing events hold high appeal in the global skiing community - especially amongst a young fan base. Benefitting from Infront’s production capabilities and digital media expertise, we have developed a strong concept to leverage the potential of our existing YouTube channels and make this FIS World Championship available to fans all around the world.”
Bruno Marty, Executive Director Winter Sports at Infront, said: “Our aim is always to bring sport to the fans and to offer the most convenient means of access to enjoy the best live experience. The extended, free-of-charge programming on the YouTube channels has been developed to complement the TV coverage for these particularly youth orientated disciplines. High numbers of the freestyle and snowboard fans engage intensively with the sport in the digital realm. We are proud to be supporting the FIS in this pilot scheme, as it contributes to expanding the overall reach of the sport of skiing and its flagship events across all different disciplines.”
Background on the FIS/Infront partnership
Infront supports the successful development of international skiing through its involvement across multiple flagship events and disciplines. As a partner to the FIS, it holds all commercial rights and handles media production for both the 2019 and 2021 FIS Alpine as well as FIS Nordic World Ski Championships. This is complemented by a role as exclusive media partner for the 2015 and 2017 FIS Freestyle Skiing and FIS Snowboard World Championships (excluding the host territories).
Infront is also the commercial partner of all national skiing federations (except for Austria) that host the FIS Alpine, Cross-Country, Ski Jumping, Nordic Combined, Snowboard and Freestyle Skiing World Cup events. Managing the media and/or marketing rights of more than 90 per cent of the FIS World Cup events on a collective basis, Infront ensures the effective co-ordination of television coverage, high broadcast standards and an exciting television showcase for the competition.
FIS, founded in 1924, is the governing body for international skiing and snowboarding. Recognised by the International Olympic Committee, FIS manages the Olympic disciplines of Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding and sets the international competition rules. Through its 119 nations, more than 7’000 FIS ski and snowboard competitions are staged annually. Specific initiatives are undertaken by FIS to promote snow activities, notably for the young.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 12 countries, delivering 3,400 event days of top class sport around the world every year.