SV Werder Bremen and Infront extend partnership ahead of time until 2028/29 season

The international sports marketing company will continue to commercialise the shirt sponsorship and stadium advertising of the Bundesliga club


Bremen, Germany - SV Werder Bremen and its marketing partner Infront Sports & Media have extended their successful cooperation ahead of time. The international sports marketing company will continue to market significant commercial rights of the club up until the 2028/29 season. This includes the commercialisation of the main and shirt sponsorship, stadium advertising rights and further selected partner packages. The new agreement comes into force from the 2019/20 season onwards and has a term of ten years.


Günter Netzer, Executive Director at Infront, said: “Werder Bremen is one of the leading football brands in Germany. Through our close and trusted partnership spanning the last 25 years, we have continuously developed marketing structures together with the club to provide sponsors and advertising partners with a high-quality and innovative advertising environment. Through this early contract extension both parties can now benefit from being able to securely plan for the future. We are highly confident in the leadership and future of the club and with the economic impact of our marketing efforts, SV Werder Bremen can build off of its previous sportive successes.”


Klaus Filbry, CEO of SV Werder Bremen, commented: “Such a long-term agreement is a strong commitment from our strategic partner to Werder Bremen and shows that our collaboration is characterised by great mutual trust. Our sponsors appreciate the innovative spirit of this partnership as well as the state-of-the-art advertising platforms and diverse activation options that we have developed around the Weser-Stadion. We look forward to continuing this successful path with Infront over the next 15 years.”


Cutting edge advertising solutions for sponsors


The Infront team in Bremen is led by Christian Rauhut and is located at the Weser-Stadion along with the Werder Bremen office. From the very beginning, the close and intensive exchange with the club was a key characteristic of the partnership.


Infront is acting not only as sales partner but is also supporting the club with the implementation of improved marketing structures and advanced advertising solutions. Since 2012, partners of SV Werder Bremen have been able to take advantage of state-of-the-art LED boards provided and operated by Infront.


In terms of marketing, Infront relies on the successful mix of national and regional brands, many of which have long term agreements with the club. Brands include the current Main Sponsor Wiesenhof (poultry products) as well as Bauhaus (home improvement stores), Hoyer (petrol stations) and Vacansoleil (tourism).


About Infront Sports & Media


Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 12 countries, delivering 3,400 event days of top class sport around the world every year.