DFB expands partnership with Infront


Frankfurt am Main, Germany – The presidential board of the German Football Association (DFB) has expressed its commitment to appoint Infront Sports & Media as partner for the complete marketing of the DFB Cup rights. The intention is to have Infront market the international and national media and advertising rights for the DFB Cup in an agency role. The DFB will remain the rights holder. The details of the agreement are currently under negotiation by the management of both parties.

Wolfgang Niersbach, DFB President, commented: “Our clear goal is to continue and further expand the trusted partnership with Infront. Together we aim to further strengthen the positioning of the successful cup competition – both nationally and internationally.”

Philippe Blatter, President & CEO of Infront, said: “We thank the DFB presidential board for their trust. We are convinced that through our usual close cooperation, we will build off of our previous marketing successes as well as exploit new commercial and media opportunities. The globalised sports world and the digital shift offer the DFB Cup, despite its already huge popularity, further growth opportunities. We will explicitly address these and continue to set standards for the premium brand DFB Cup.”

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 600 experienced staff working from 25 offices across 12 countries, delivering 4,000 event days of top class sport around the world every year.

www.infrontsports.com/dfbcup