AHORN Hotels becomes new Main and Shirt Sponsor of Chemnitzer FC

Infront secures the largest German hotel chain for the 2015/16 season


Zug, Switzerland – Infront Sports & Media, exclusive marketing partner of Chemnitzer FC, has secured the AHORN Hotel Group as the new Main and Shirt Sponsor of the club. The agreement covers a one year period starting in the 2015/16 season, with an option to extend for another two years. The company headquartered in the city of Berlin is to benefit from branding on the jerseys, advertising on boards in TV camera view, a hospitality contingent as well as activation opportunities with the players. For AHORN Hotels, it is the first commitment in the 3. Liga.

Michael Bob, Managing Director of AHORN Hotels, commented: “We are delighted to be partnering with Chemnitzer FC and are proud to be the new main and shirt sponsor of AHORN Hotels. Chemnitzer FC is the ideal partner for us to even further increase awareness of our company in the region.”

Mathias Hänel, President of Chemnitzer FC, said: “Our discussions with AHORN Hotels quickly gave us the impression that we would work well together. In particular, we are pleased that the club was able to inspire the biggest hotel group in the region.”

Marco Sautner, Director of Marketing & Sales Infront Germany, said: “Becoming Main and Shirt Sponsor of Chemnitzer FC, is a strong commitment from the AHORN Hotel Group to the region of Chemnitz and once again underlines the potential of the club. Thanks to the great passion for football in Germany, clubs and sponsors are benefitting from nationwide presence and visibility also in the 3. Liga — especially since the shirt sponsor is visible at league, friendly and DFB Cup games.”

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.