WIESENHOF extends successful partnership with SV Werder Bremen

Infront brokers the extension of the cooperation with the Bundesliga team until 2017


Bremen, Germany - WIESENHOF is to continue its successful partnership with SV Werder Bremen for another year and will remain the Main and Shirt Sponsor until June 2017. WIESENHOF’s Chairman of the Board Peter Wesjohann and Werder’s CEO Klaus Filbry announced the prolongation this morning. The contract renewal was brokered by Infront Sports & Media, marketing partner of SV Werder Bremen.

Peter Wesjohann, WIESENHOF’s Chairman of the Board, said: “Since the beginning of the sponsorship in 2012, we have held a successful partnership. We will continue taking advantage of the cooperation with Werder Bremen to communicate our knowledge of regional and sustainable production of poultry meat and food in Germany and to further increase exposure for WIESENHOF’s classic, as well as, newly introduced vegetarian products.”

For decades, the company has fostered an exchange with consumer and animal welfare organisations, politicians and contracted farmers, as well as, with science and business communities. In addition, the brand is now further intensifying its engagement with football fans in the region. “We have identified that fans not only care about football but also have a strong interest in food matters and our company,” Wesjohann added.

Klaus Filbry, CEO of Werder Bremen, commented: “Over recent years, WIESENHOF has been very active by our side. In difficult sportive times, they have intensified their activities and remain supportive as we consequently implement Werder’s strategy and ensure our team and club are well prepared for the future.”

A few weeks ago, WIESENHOF financially supported the signing of forward player Claudio Pizarro. In addition, they have backed Werder in a number of other areas: Since last July, WIESENHOF has also been the Main and Shirt Sponsor of Werder Bremen’s women's Bundesliga team.

Reinhardt Weinberger, Managing Director of Infront Germany, added: “The success of the partnership between SV Werder Bremen and its Main Sponsor WIESENHOF is the result of a close and trusted cooperation that has been extended continuously. The club benefits from a strong partner who totally supports its sporting goals. The company can use SV Werder Bremen’s platform to position its brand in a highly appealing environment, to increase its visibility by using modern advertising solutions and to strengthen direct interaction with various target groups.”

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.

www.infrontsports.com/werderbremen