The sponsorship agreement with the car manufacturer was closed by Infront for three seasons up to and including 2017/18
Salzburg, Austria - Audi has become the Official Presenting Sponsor of the Vierschanzentournee following an agreement brokered by Infront Sports & Media - exclusive marketing partner of the Austrian Ski Federation (ÖSV) and the German Ski Association (DSV) for the ski jumping series. The German car manufacturer has committed to the highest sponsorship level for a period of three seasons, starting with this year's event which begins on 28 December 2015 in Oberstdorf.
Last season, Audi was already present as Main Sponsor of the Vierschanzentournee and is now intensifying its commitment for the years to come. Under the partnership, the car manufacturer will provide a fleet of vehicles in the stadiums and will receive additional advertising presence through key branding across the tournament including installations and LED boards. The brand logo will be featured on all athletes’ bibs at the final competition in Bischofshofen.
In addition, Audi is to benefit from an extensive hospitality contingent as well as wide reaching promotion and activation rights. Finally, the car manufacturer is to support the local organising committee with a fleet of vehicles.
The Vierschanzentournee presented by Audi will be carried out between 28 December and 6 January in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen. In addition to Audi as Presenter, BAUHAUS (workshop, house and garden specialist), Generali (insurance), Intersport (sporting goods retailer) and Veltins (brewery) are involved as Main Sponsors.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.