Infront takes B2RUN to Romania with two events in Bucharest and Cluj-Napoca already planned for 2016

Domestic sports marketing company Kick Off Events licensed the B2RUN concept in Romania and will stage the events


Bucharest, Romania / Zug, Switzerland – Infront Sports & Media, the leading international sports marketing company, has sublicensed the rights to stage B2RUN corporate running events in Romania to the sports marketing company Kick Off Events. Two races are already planned for 2016 and will be held in Cluj-Napoca (Cluj Arena) in May and Bucharest (National Arena) in June. The addition of Romania to the roster of the popular corporate running series now takes the event to a total of five countries including Germany, France, Switzerland and Portugal.

Popularity of active lifestyle continues

The B2RUN series has been successfully developed by Infront alongside the popularity of active lifestyle and the increasing demand for corporate health management - it is now the largest corporate running series in Europe. The races feature six kilometer runs and provide companies the opportunity to encourage greater interest in staff events, boost team spirit and at the same time build on employer brand reputation and profile. Kick Off Events, the licensee in Romania, has over ten years of experience in sports marketing and event organisation and a track record of hundreds of completed projects with some of the biggest brands in the market.

Hans-Peter Zurbruegg, Director Active Lifestyle & Endurance at Infront, said: “We are on target with our expansion plans for B2RUN. Romania is now the fifth European country we have accessed with the popular series and our local organising partner Kick off Events is perfect for the job. The company has a strong track record and experience from staging similar events in the country and will be able to use its network to ensure the success of the events. As the popularity of active lifestyle continues to spread, these races offer a unique opportunity to fulfil a healthy lifestyle combined with the corporate element of inspiring employees to participate in team events.”

Gigi Loghin, Managing Partner of Kick off Events, said: “The popularity and resonance of the B2RUN series with its unique ideology continues to grow in Europe and we are delighted to bring it to Romania. Our expertise and network will help to meet business demands and fulfil the needs of many employees. We are confident that the events will be well received across the country and welcomed by businesses as well as participants. Further expansion in Romania is anticipated as the popularity of B2RUN develops nationwide.”

About Infront B2RUN

B2RUN is Europe’s largest corporate running series and has recorded significant growth since it was founded in 2004. In 2016, the 6km runs will be held in German, French, Swiss, Portuguese and Romanian cities, offering companies attractive platforms for unique employee events. In Germany, the country where it originated, B2RUN is the fastest-growing and largest running series, reaching a record attendance of approximately 125,000 participants from over 5,700 companies with 12 events in 2015.

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.

About Kick Off Events

Kick Off Events is a full-service advertising agency founded in 2005, specialized in sports marketing and eSports. The agency works with sports federations, athletes, sports clubs, and also corporate clients. In 2015, Kick Off Events implemented several events, among which we mention: Cupa Prieteniei Bergenbier, Bergenbier Fan Zone, The Color Run, East European ComicCon, Cupa Unicredit Leasing, ”Fugi în curtea școlii!”, Chelsea MiniChamps, Kids’ Day an many more (www.kickoff.ro).