Infront facilitates the partnership with the national dairy brand
Freiburg, Germany – Beginning with the 2016/17 season, Schwarzwaldmilch, the Freiburg based cooperative dairy, will become the Main and Shirt Sponsor of SC Freiburg with the Schwarzwaldmilch logo featuring prominently on the jerseys of the team kit. The contract brokered by Infront Sports & Media, marketing partner of SC Freiburg, is valid both for the 1. and 2. Bundesliga.
Andreas Schneider, Managing Director of Schwarzwaldmilch, explains: “Our roots are here in the Black Forest - today as much as in the past. We are proud to enter this partnership with the most likeable football club in Germany and the most successful football club in the region. This sponsorship will help to expand our market position by increasing local, regional and national awareness of our brand.”
Fritz Keller, President of SC Freiburg, comments: “We are very pleased to have found a partner in Schwarzwaldmilch, who identifies 100 per cent with the philosophy of the club. Like Schwarzwaldmilch we also feel connected to the people in the region, who look after, control and maintain the cultural landscape and thus shape the culture.”
In addition to the logo featured on the team jersey, the sponsorship package includes additional wide-reaching advertising exposure in camera view including static advertising boards, perspective carpets (Get-ups) and LED boards. Furthermore, Schwarzwaldmilch is currently planning a number of activities for fans and spectators of the club for the start of the sponsorship.
Andreas Schneider adds: “In addition to the team and the coaching staff, it is the SC fans who make the club so likeable.” Investment into SC Freiburg’s youth teams further compliments the agreement and emphasizes Schwarzwaldmilch’s commitment to the future of the club.
Marco Sautner, Director Marketing & Sales at Infront Germany, states: “With SC Freiburg and Schwarzwaldmilch, two partners with strong regional ties have come together. Each brand places high value on the importance of a down-to-earth family atmosphere and strong regional roots. Schwarzwaldmilch is able to benefit from the wide-reaching SC Freiburg platform in order to increase its profile and awareness nationwide and add emotional appeal to the brand.”
Schwarzwaldmilch, with its cooperative ownership, is among the leading national dairies. For more than 80 years, the region's farmers deliver their milk to the two locations of Freiburg and Offenburg – where the company employs more than 300 staff.
About SC Freiburg
Founded in 1904, SC Freiburg is the second largest sports club in Baden-Wuerttemberg with more than 9,500 members. The home ground of the club – the Schwarzwaldstadion – can accommodate 24,000 spectators and was the first German football stadium to produce clean and ecological solar energy. Since 1987, SC Freiburg has been a mainstay in professional football, including 15 years in the 1. Bundesliga. The sports club has played three times in European competitions. For many years, SC Freiburg has featured as one of the most likeable clubs in Germany according to opinion polls and is known especially for its consistent training philosophy and its social commitment.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.