Infront announces further expansion of B2RUN with two new events in Spain scheduled for 2016


Rights have been sublicensed to sports marketing agency Jacaranda Marketing

Valencia, Spain / Zug, Switzerland – Infront Sports & Media, the leading international sports marketing company, has further expanded the corporate running event B2RUN with two more events scheduled to take place in Valencia and Madrid, Spain in 2016. Holding all rights to B2RUN in Spain, the events will be run by sports marketing agency Jacaranda Marketing – a company that is based both in Valencia, Spain and Munich, Germany and has over ten years of experience in sports marketing and consultancy.

With the addition of Spain to the popular running series’ roster, B2RUN now spans six countries including: France, Germany, Portugal, Romania, Spain and Switzerland. The Spanish events are scheduled for 6 October 2016 in Valencia and 10 November 2016 in Madrid.

Company runs to promote active lifestyle in Spain

As the popularity of active lifestyle continues to soar, the business hubs of Valencia and Madrid offer ideal localities to operate the corporate running series in Spain. The event in Valencia is to start at the City of Arts and Sciences, the most important modern tourist destination in Valencia, and take participants to the Mestalla stadium, home of Valencia C.F. football team. In Madrid, running will start at the Casa de Campo, the most important public park in Madrid and will finish in the Vicente Calderon stadium, home of football club Atlético Madrid.

Lars Böcking, Founder and Managing Director of Jacaranda Marketing, said: “We are highly motivated to implement the very successful B2RUN concept in Spain. Active Lifestyle combined with team building and employer branding meets the spirit of the time and we are confident that the events will be well received amongst the companies in the regions of Valencia and Madrid. In the context of other projects such as the IIHF Ice Hockey World Championship, we have already been successfully working with Infront and we are looking forward to continuing this successful partnership.”

Hans-Peter Zurbruegg, Director Active Lifestyle & Endurance at Infront, added: “The trajectory of growth for B2RUN is on target, as we access the sixth host country with the leading corporate running series in Europe. Spain is a sports enthusiastic country with an ideal climate for outdoor sport and we are therefore glad to offer the B2RUN events now also in Spain. Jacaranda Marketing holds the right profile and track record to introduce B2RUN to Spain and with its strong foothold in the local market will be able to fully leverage its network in order to successfully deliver the events.”

About Infront B2RUN

B2RUN is Europe’s largest corporate running series and has recorded significant growth since it was founded in 2004. In 2016, the 6km runs will be held in German, French, Swiss, Portuguese, Romanian and Spanish cities, offering companies attractive platforms for unique employee events. In Germany, the country where it originated, B2RUN is the fastest-growing and largest running series, reaching a record attendance of approximately 190,000 participants from over 9,000 companies with 17 events in 2016.

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.