The partnership covers the club’s full marketing remit with an increasing focus on the new stadium
Freiburg, Germany – The international sports marketing company Infront Sports & Media and SC Freiburg have agreed to continue their collaboration. The long-term extension of the exclusive marketing partnership ties in with the success of the existing cooperation which was initiated in 2010/11.
As part of the agreement, Infront will continue to market the main and shirt sponsorship package, the apparel package, the naming right for the stadium, hospitality as well as further stadium advertising.
Oliver Leki, Managing Director Finance, Organisation and Marketing of SC Freiburg, said: “Professional marketing is an essential component of our economic success. Therefore, we look forward to not only continuing our cooperation with Infront in the coming years but also to expanding it – specifically in respect to the new stadium and subsequent marketing and hospitality opportunities. Infront is the right partner for us to orchestrate our future direction successfully.”
Reinhardt Weinberger, Managing Director of Infront Germany, added: “We sincerely congratulate SC Freiburg on their immediate promotion to the 1. Bundesliga - an excellent achievement, especially in light of the construction of the new stadium. We are pleased that the club is continuing to trust in our support, together we can provide the economic security required for sustainable sporting success. Our contribution will expand beyond classic marketing to include our experience in further areas – from state-of-the-art stadium advertising to digital solutions.”
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.