The international finance company extends its long-term curling commitment
Zug, Switzerland – As exclusive media and marketing partner of the World Curling Federation (WCF), Infront Sports & Media, a Wanda Sports company, has signed a sponsorship agreement with LGT as Main Sponsor of the World Women’s Curling Championship 2017 in Beijing, China. In addition, the international private banking and asset management group is expanding its involvement to include the Le Gruyère AOP European Curling Championships for the next two years consisting of the 2016 event in Braehead, Scotland – which begins this week (19-26 November) – and the 2017 event in St. Gallen, Switzerland.
The package of rights secured by LGT provides the brand with key exposure at the events – featuring the finance company's logo on advertising boards, as well as on under-ice advertising, player jerseys, scoreboards and interview backdrops. Additionally, LGT will be included on all communications material and will receive a hospitality contingent that offers a behind-the-scenes tour and invitations to official events such as the opening and closing ceremonies.
Determination, precision and concentration align with brand
Heinrich Henckel, CEO of LGT Bank Switzerland: “Curling is a very popular and widespread sport in Switzerland. For its success determination, precision and concentration are essential. These values are important to us because they are also indicative of long-term success in private banking. We are very pleased to be a partner of the European and World Curling Championships in the coming years and to visit these highly professional and exciting events with our customers and guests."
Kate Caithness, President of the World Curling Federation: “We are delighted that LGT is committed to our flagship championships. As the popularity of curling continues to grow, we are confident that the brand will see even greater benefits to investing in our sport. Thank you to Infront for its ongoing drive to enhance the strength of our events.”
Bruno Marty, Executive Director Winter Sports at Infront: “The World Women’s Curling Championship is the first big winter sports event to be held in Beijing since the 2022 Winter Olympic Games were awarded. As a result, LGT is to receive a significant amount of exposure in this important region. With all eyes on the Chinese capital – the World Curling Championships will not disappoint!”
LGT is a leading international private banking and asset management group that has been fully controlled by the Liechtenstein Princely Family for over 80 years. As per 30 June 2016, LGT managed assets of CHF 143.4 billion (USD 147.2 billion) for wealthy private individuals and institutional clients. LGT employs over 2500 people who work out of more than 20 locations in Europe, the Americas, Asia and the Middle East. www.lgt.com
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
About Wanda Sports Holding
Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President and Vice Chairman of the Board Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.