Infront unveils new strategy and brand identity


New look to reflect strategic realignment.

Zug, Switzerland - "If something is to grow, it has to change" perfectly sums up the evolution of Infront from a football-centric media rights agency into the full-service provider it is today, offering digital, marketing, media and production solutions to more than 170 rights holders across 25 sports.



Over the past decade and as part of President & CEO Philippe Blatter's strategic plan, Infront has diversified successfully its portfolio and broadened its expertise to better meet the ever-changing needs of the sports industry and consumers. While Infront will continue to innovate in its core markets of Football, Winter Sports and Summer Sports, it is also placing a sharper focus on the booming markets of Personal & Corporate Fitness, Virtual Sports and Community Sports.

As the sports audience is evolving, growing and learning, Infront is leading this evolution with new ideas and solutions – with a strategic focus on enhancing its digital portfolio and entering emerging sports to exploit new opportunities.

Following the acquisition in 2015 of New York-based digital agency OMNIGON and in a landmark next move for the company, Infront will continue to extend its digital footprint by establishing and investing heavily in an Infront Digital Competence Centre.

To reflect this new strategic focus and passion to enable the best sports experience possible for clients and consumers alike, Infront is introducing a refreshed logo and tagline. At the same time, the company name has been simplified to "Infront" from "Infront Sports & Media" as this better reflects the company's broad offering, beyond media and sports.

All about…

The new logo, in solid and bold red, is designed to embody momentum and forward movement – a reflection of Infront's strategy to constantly innovate and leverage emerging technologies to stay at the forefront of the industry.

Complementing the logo, a new tagline "All about sports" encompasses Infront's passion for all sports and commitment to add value across a diverse portfolio.

"The sports industry is rapidly changing both socially and technologically, meaning it is vital for brands and rights holders to be able to engage with people from all walks of life. We want to signal that we have also changed with the times – into a stronger, bolder, more dynamic Infront," said Infront President & CEO Philippe Blatter. "Over the years we have constantly been adapting our offering to clients to leverage these opportunities and have transformed into a full-service provider active in 25 different sports."

Following the acquisition of Infront by Dalian Wanda Group and the subsequent formation of the Wanda Sports Group, Infront has continued to broaden its reach and potential. The new brand identity and strategic focus highlights the renewed commitment and investment Wanda has in the sports segment, with Infront as the driving player.

About Infront

Infront, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Group, part of the Chinese conglomerate the Dalian Wanda Group.

About Wanda Sports Group

Wanda Sports Group is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape. Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.