Total boosts badminton reach


Global energy giant extends sponsorship to new BWF World Tour

Zug, Switzerland — Global energy group Total has strengthened its commitment to badminton by signing up as Official Sponsor of the Badminton World Federation's (BWF) newly launched World Tour series.

The deal, negotiated by Infront as BWF's exclusive media and marketing partner, sees the group become a partner of the new HSBC BWF World Tour and the HSBC BWF World Tour Finals until 2021. 

A dedicated partner in promoting badminton since 2015, Total will continue as the title sponsor, the most prestigious sponsorship tier, for all BWF Major Events, including such showpieces as the BWF World Championships, Sudirman Cup and the Thomas & Uber Cup Finals.

About BWF

The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee and the International Paralympic Committee.

About Total

Total is a global integrated energy producer and provider, a leading international oil and gas company, and a major player in solar energy with SunPower and Total Solar. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.

About Infront

Infront, a Wanda Sports company, is a leading sports marketing company managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of sports events, including distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront is part of the Wanda Sports Group, an arm of Chinese conglomerate Dalian Wanda Group.

About Wanda Sports Group

Wanda Sports Group is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape. Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.