Looking back before moving forward: Infront celebrates Chinese New Year


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Beijing, China, - With Chinese New Year now upon us, Infront is marking the occasion by looking back at some our success in China over the past 12 months before casting an eye to the future (scroll to the end for slideshow).

Worldwide coverage of CPT World Women's Curling Championship from Chinese capital

The World Women's Curling Championship was held from 18 – 26 March 2017, with the event broadcast live and delayed in 130 territories worldwide.

When outstanding work is recognised

Infront's work in personal and corporate fitness was recognised as the Chinese Happy 10k running series won a gold medal and the Chongqing International Half Marathon a bronze medal at the Marathon Gala China 2016. In addition, Infront won a Special Contribution Award for its dedication towards promoting marathons throughout China.

Asian Premier Marathons officially launched

Asian Premier Marathons (APM), a new marathon league jointly established by Infront China and the Beijing, Beirut and Seoul Marathons, under the leadership of Asian Athletic Association (AAA), was officially launched in Beijing in July. Infront China handles all marketing initiatives and communications including the commercialisation of sponsorship opportunities among the member events with the leadership and support of AAA.

Asian Premier Marathons successfully kicks off in Beijing…

The launch of the APM was followed by the first event of the series in Beijing with 30,000 participants hitting the streets in September.

…before making bow in Beirut

The Beirut Marathon then followed, with the Lebanese capital welcoming almost 50,000 runners in November. The 15th edition of race marked the entrance of APM for the first time.

Infront China named domestic marketing rights partner for FIBA Basketball World Cup 2019

It was not all endurance events, as Infront continued to strengthen their partnership with FIBA by being named the exclusive domestic marketing rights partner for the FIBA Basketball World Cup 2019 at a press conference in November.

Infront and CBA alley oop on new 3x3 partnership

Finally, Infront's partnership with the Chinese Basketball Association moved in a new direction with the launch of a 3x3 basketball initiative – "Road To Olympics" – in January 2018. This new project aims to find the best 3x3 players for Tokyo 2020 and beyond with Infront acting as exclusive marketing partner, handling the commercial development of the event.

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More to come in the Year of the Dog

With the start of a new cycle, Infront has many exciting events, projects and partners to work with over the next 12 months. Here is some of what is planned for 2018.