InfrontRingier to pave way for Swiss Olympic in run for Sion 2026


The leading Swiss sports marketing agency unveiled as exclusive marketing partner of Swiss Olympic

Zug, Switzerland - InfrontRingier has been appointed the exclusive marketing partner of Swiss Olympic for the candidacy of Sion, Switzerland for the 2026 Winter Olympic Games.

The company are responsible for finding partners to support the candidacy phase of "Sion 2026" and at the same time become a project partner of Swiss Olympic upon successful completion.

Step by step to the goal

The candidacy process extends over three different phases. The first stage begins on 10 June 2018, when canton Valais will vote on the proposal. If the outcome is positive, the National Council and the Council of States will then be asked to approve or reject the project.

If both committees approve the project, Sion will become an official candidate for 2026. The decision on which venue will finally host the 2026 Winter Olympic Games, will made by the International Olympic Committee (IOC) in Milan in Autumn 2019.

"A new chapter in Swiss Olympic history"

As a leading Swiss sports marketer, InfrontRingier will contribute its knowledge to help spread the Olympic spirit in Switzerland with several activation initiatives to support the bid. If successful, it would be the third time within a century that Switzerland would host the Winter Olympics after 1928 and 1948 (both in St. Moritz).

Martin Blaser, Managing Director of InfrontRingier, said: "We look forward to being part of another chapter of Swiss Olympic history as part of the partnership with Swiss Olympic. I am confident we will be able to capitalize on our activation expertise."

Jürg Stahl, President of Swiss Olympic: "Switzerland will benefit from the Olympic Games in Sion in 2026 for decades in a wide range of areas, such as sports and innovation. At the same time, with Sion 2026 we can spread the Olympic spirit and prove that even an event of this size can be sustainably organized. In order to make this project successful, we need to rely on strong partners and with InfrontRingier we have found the ideal solution."

About InfrontRingier

InfrontRingier - a joint venture between Infront and Ringier - is the leading sports marketing company in Switzerland. The experienced team supports sports associations, organizers of sports events, leagues and clubs as well as top athletes in the form of marketing, consulting and service partner. The high-quality portfolio includes, among others, the Raiffeisen Super League, the Tour de Suisse, the Swiss Ice Hockey Cup, the Samsung Open and, for example, the Swiss athlete Stefan Küng.