New agreement with Pan European ice hockey competition has digital activation at heart
Zug, Switzerland — iLOQ, the rapidly growing leader in digital access management, and the Champions Hockey League (CHL) have announced a new four-year partnership to help bring brand exposure to key markets in the security industry throughout Europe.
The agreement, brokered by Infront, will ensure broad reach for iLOQ, with CHL boasting in 32 teams from 14 European nations.
As part of the partnership iLOQ will become the Official Presenter of the CHL app, just one example of how the agreement goes beyond the standard brand package. Other digital activations include providing fans access pre-game locker room streaming for selected games as well as digital player cards that can be "unlocked". The participating clubs will offer hospitality for key clients from ilOQ.
Creating relevant digital activations for sponsors
“Infront and CHL continue to improve its commercial program to integrate clients in digital and social media activation that brings real value to fans," said Andreas Biffiger, Senior Director of Winter Sports at Infront."The platforms offer established and new clients the opportunity to evolve alongside the competition. With iLOQ we found a partner that will grow with us along the strong line of partners that are also leaders in their industries."
"iLOQ's position as an innovative, forward-thinking organisation matches the values of the CHL and it is great to welcome them as a partner," said Martin Baumann, CEO of CHL. "Digital is a vital part of how we want to take the CHL forward, and with iLOQ's reputation as being leaders in the industry it underlines our intentions."
For iLOQ this contract highlights the determined direction of digital access management and its relevant place in the future.
“We are executing our growth strategy and expanding our business to new markets and segments in Europe. The CHL offers outstanding exposure to the iLOQ brand across many of our key sales areas, from central to northern Europe, which all hold strong affiliations to hockey. We are excited to join forces with CHL and help spread the word about iLOQ to a wider audience. iLOQ and CHL are a perfect match since we both place great emphasis on ambition, teamwork and innovation – which after all are the cornerstones of a team’s success,” explains Heikki Hiltunen, President and CEO of iLOQ”.
Two organisations linked by common goals and values
Joni Lampinen, Chief Marketing Officer of iLOQ explains further, “this cooperation gives iLOQ a good opportunity to offer inspiring experiences for our customers, partners and employees as well as utilising content in our marketing communications and brand building. We are highly confident we will see beneficial results in our customer and sales activities across Europe.”
“Furthermore, the CHL holds the same values as we do at iLOQ – unrelenting determination, a winning attitude, expert craftsmanship and a sense of going beyond to reach our potential. These ideals are incredibly important to our own company, which is why we want to unlock potential in partnerships when we see them,” Joni Lampinen concludes.
iLOQ is a rapidly growing Finnish company that is leading the technological revolution in the digital locking industry. iLOQ transforms mechanical locking into digital and mobile access management. iLOQ solutions are based on technologies developed and patented by the company, enabling electronic and mobile locking without batteries or cables. iLOQ replaces mechanical and electromechanical locking systems with an environmentally friendly solution that solves the problem of lost or copied keys, lock maintenance and lifecycle costs.
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