New exclusive marketing partnership marks entry into French esport market
Paris, France – Infront and Team Vitality today announced a new exclusive partnership that will see the top French esport club collaborate with one of the world's leading sports marketing organisations.
Team Vitality are among the top five organisations in Europe, and regularly compete at the world's best tournaments in League of Legends, Call of Duty, Rocket League, PlayerUnknown's Battlegrounds, FIFA and Rainbow 6 Siege.
Top esports League of Legends stars such as "Cabochard" and "Jizuke" rank among their players.
The new agreement highlights the team's ambition to take advantage of the commercial opportunities increasingly available in the sport.
Experience to provide backbone of commercial success
As part of the partnership, Infront will market the club's sponsorship offers, utilising its vast experience and network within the sports industry.
Jean-François Jeanne, Managing Director of Infront France: "It is with great enthusiasm that we enter the world of esports in France by teaming up with Team Vitality. We will support them in their development and support their ambition to build the best team in the world. We chose Team Vitality because it is a well-structured club that guarantees a return on investment for partners."
Nicolas Maurer, Managing Director of Team Vitality: "Our partnership with Infront, a world leader in sports marketing, demonstrates our ambition and illustrates Team Vitality's vision for the international esports landscape. We will benefit from Infront's expertise and network to better educate the major brands that are now attracted by Team Vitality's sporting performance, international standing and growing audience."
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
About Team Vitality
Established in 2013 by Fabien "Neo" Devide and Nicolas Maurer, Team Vitality is the top French eSport club. First brought to attention through the Call of Duty scene thanks to iconic players Gotaga and Broken, the club has expanded its presence in major disciplines over the years. They are the only French club present at top European tournaments for League of Legends and stand out as one of the best teams. With a growing presence among other titles including FIFA 17 and Rainbow 6 Siege, Team Vitality also has ambitions in Rocket League, Arena of Valor and Player Unknown Battleground, continually building and expanding its portfolio.
With over 50 players across 12 eSport disciplines, they can already boast the likes of Adidas, Omen by HP, Volvic and Renault as partners.