BWF World Championships set to engage with fans on and off the court


Nanjing, China – It is a flagship week in the badminton calendar as the TOTAL BWF World Championships 2018 begin in Nanjing on Monday. The 24th edition of the tournament will welcome the top badminton players from around the world for the latest highlight in what is proving to be an exciting year for the sport.

The World Championships come just over two months since the Thomas and Uber Cup, and are one of three key events for badminton in 2018. The HSBC BWF World Tour Finals 2018 will be the final major tournament of the year, taking place in Guangzhou, China from 12-16 December.

Going the extra mile for sponsors

Infront, as BWF's exclusive media and marketing partner, will be on-site to ensure sponsors' needs are met.

This includes collaboration with TOTAL, HSBC, Yonex, LayMau, GoDaddy, Elo and Magic Sports Drink, all of whom have signed agreements with the BWF.
All partners have a dedicated booth space with competitions and contests expected to be a highlight for fans.

TOTAL will be using their space for player appearances, complementing their digital engagement through a dedicated Facebook page.



As the Official Supplier, Yonex provide all the apparel for the event as well as equipment and racquet stringing services.

LayMau and GoDaddy both join as Official Partners of the BWF World Championships 2018.

All sponsors will also benefit from the VIP hospitality area where they can host their own partners.

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.