Latest stage on road to basketball's global flagship tournament highlights new activations and partnerships
Zug, Switzerland – International basketball returns this week as the second round of the FIBA Basketball World Cup 2019 Qualifiers begins on Thursday.
The first round saw 80 countries reduced to 60 in the bid to play in China next year. The games were played in over 30 sold-out arenas, while 62 broadcasters delivered the action to 157 territories worldwide.
Exposure grows for key sponsors
The latest qualifying window is another chance for FIBA Basketball World Cup sponsors to gain increased exposure and introduce new initiatives as momentum builds.
In August, Ganten, Asia's leading mineral water supplier, signed up as the latest global partner. The agreement helps Shenzen-based Ganten build its brand as it expands into new markets worldwide and strengthens links between FIBA and the dynamic Chinese business sector.
Launched in June, the Global Licensing Program celebrates the first-ever 32-team edition of FIBA's flagship competition through a wide range of merchandising products – a collaboration among FIBA, Promotional Partners Worldwide (PPW) and Beijing Sinocraft Culture Development Co., Ltd (BSCD). The Program will include products in key categories such as clothing, toys, games and other fan items.
FIBA Marketing will also be attending Brand Licensing Europe in London from 9-11 October, speaking with decision makers and helping extend the FIBA Basketball World Cup brand into new markets.
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.