Infront appoints Hannesson as strategic advisor


Hannesson to focus on acquisitions and exploitation of winter sport media rights

Zug, Switzerland – Infront has appointed Ingolfur Hannesson as an exclusive strategic advisor focused primarily on future acquisitions and the exploitation of winter sport media rights.

Bruno Marty, Infront's Senior Vice President Winter Sports said: “Ingolfur is one of the few and most seasoned experts within the field of winter sport media rights. We are pleased we could exclusively secure his services and unique expertise to further strengthen our media rights portfolio and our market-leading position in global winter sports.”

Hannesson said: “In the rapidly evolving world of sports and electronic media, federations and other rights holders need a reliable partner who can deliver solid financial offers along with various services covering the whole value chain. Infront has clearly and repeatedly demonstrated an unrivalled capacity to do exactly that and I am looking forward to contributing to the future success of the company.“

For more than a decade Hannesson was director of TV&Radio Sports at RUV in Iceland before joining the European Broadcasting Union (EBU), where he ran the winter and indoor sports media rights portfolio for over 16 years. Hannesson, an Iceland national, left the EBU mid-2018.

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year.