The sixth Audi Cup will be covered in more than 200 countries and territories
Zug, Switzerland – Infront, as the exclusive media and marketing partner of the Audi Cup 2019, has secured global coverage for the popular pre-season tournament in more than 200 countries and territories and signed a number of sponsorship agreements with bet-at-home.com, BAUHAUS, engelbert strauss, Betano and WOLF.
The Audi Cup kicked off the European 2019/20 football season at the Allianz Arena in Munich yesterday and will see three time winners FC Bayern München vs. Tottenham Hotspur in today's final at 8:30 pm CET.
The collaboration includes the exclusive international media rights to the Audi Cup outside of Germany, Austria and Switzerland, extensive sponsorship and activation rights, as well as the provision of LED perimeter boards.
Stephan Herth, Infront Senior Vice President of Football said: “We are once again honoured to have been chosen by Audi to distribute the international media and marketing rights to a tournament of this caliber. Our sales teams have been very active in the past months securing significant partnerships with broadcasters and sponsors. We would like to thank Audi for the trust they put in us.”
Thomas Glas, Audi Head of Sports Marketing said: "The Audi Cup has truly become an institution with its high-caliber participants and outstanding atmosphere. We found the right partner in Infront given its broad experience in marketing football competitions.”
The biennial Audi Cup launched in 2009 and is considered one of the world's top pre-season football events. Domestic television ratings reached a peak of 5.5 million in 2017 with a global cumulative audience of 18.4 million.
Infront, a Wanda Sports Group company, is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.