Infront takes stake in tech start-up Minute.ly


AI-based video technology increases reach, user engagement and revenue

Zug, Switzerland – Infront has acquired a stake in Minute.ly, an artificial intelligence-(AI) driven video enhancement company, with a strategic focus on providing rights holders with the company's automated video technology.

Minute.ly’s solutions utilise AI technology to analyse video content, automatically identifying the most thrilling five seconds to create smart, compelling teasers that connect audiences with engaging, targeted content. Infront will now be licensed to distribute this technology worldwide to rights holders, sponsors and clients.

Partner to major sports leagues and news and entertainment networks, Minute.ly offers a comprehensive suite of products for content creators and brands. These include Automatic Video Analysis for the detection of key moments, Auto-Preview Videos (similar to Netflix) and a video analytics dashboard for monitoring purposes. Minute.ly's offerings are supported across all platforms to trigger audience engagement and provide new revenue opportunities.

Christian Mueller, Infront's Vice President of Strategy & Business Development, said: "Minute.ly's technology will allow current and future clients to reach more fans around the world, optimising marketing efforts in an efficient and reliable way to generate new revenue streams. Collaborating with a start-up aligns perfectly with our strategy of focussing on innovative client-orientated solutions."

Amit Golan, Minute.ly’s CEO and Co-Founder, said: "In today’s highly competitive market, Minute.ly is giving publishers and content creators the tools they need to make the most of their video inventory, maximise revenue and cut back on costs. This investment will enable us to continue to develop and scale our technology – already at the forefront of the online video revolution – helping bring more publishers and content creators into the video age."

The last two years has seen Infront place a strategic focus on collaborating with start-ups, broadening its service offering in the process. This has included working with the likes of automated video specialists WSC, automated content creation software DEEP, chatbot experts Tokabot and urban exploration app District.

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.

About Minute.ly

Minute.ly is a leading AI-driven video enhancement solution, offering a comprehensive set of tools that empower content creators and publishers. Founded in 2014, Minute.ly has innovated the industry’s only real-time highlights creator for live-stream broadcasting. Minute.ly’s solutions automatically analyze hundreds of videos in seconds, extracting the most compelling five seconds from any video to create superior, thrilling teasers. Minute.ly seamlessly blends crowdsourced data and artificial intelligence using deep/machine learning to provide invaluable insights into video performance and engagement. A pioneer in dynamic video optimization, Minute.ly is a trusted partner of the world’s leading sports, entertainment, and news companies. The company is headquartered in Tel Aviv and New York. To learn more about Minute.ly, visit minute.ly.