The Bundesliga club and its marketing partner Infront extend their partnership with the German dairy manufacturer

Freiburg, Germany / Zug, Switzerland, 4 November 2011 – Ehrmann, the dairy manufacturer from the German Allgäu region has renewed its commitment as the main sponsor of SC Freiburg ahead of time. This was announced by the Bundesliga club, its marketing partner Infront Sports & Media and Ehrmann AG ahead of Saturday’s game against 1. FC Nürnberg. The Ehrmann brand will continue to be represented on the team’s shirts throughout the 2011/12 season. The contract period as well as any financial details will not be disclosed.

The contract extension between Ehrmann and SC Freiburg bolsters the successful partnership into the next round. The Allgäu-based family business has occupied the main sponsor role of the club since 2010, sharing its indigenous philosophy along with core brand values such as sympathy, credibility and sustainability. Last season, this was specifically demonstrated through the company’s support for the club's football school, best known for its sustained young player development and – this year again - certified by UEFA with the highest ranking of three stars.  As a partner, Ehrmann will also remain committed to Freiburg’s football apprentices and the ‘little foxes club’.

Effective sponsorship implementation
Based on the new contract, Ehrmann will receive prominent logo positioning on SC Freiburg shirts beyond the 2011/12 season. The new package has been enhanced for the future and also includes promotional opportunities in the badenova-stadium, PR events with players and additional high-reach advertising space in camera view. This includes static advertising boards, perspective carpets (get-ups) and state-of-the-art LED advertising boards provided by Infront.

Christian Ehrmann, Chairman of Ehrmann AG, said: “After the beneficial cooperation of the past year, the early extension with SC Freiburg was a logical step for Ehrmann. Together with Infront and the club we have been able to successfully implement and activate our sponsorship commitment. For us the popular image of SC Freiburg, as a down-to-earth, family-owned company, is an ideal communications environment.”

Authentic partnership through shared values
Fritz Keller, First Chairman of SC Freiburg, added: “The reactions to the introduction of Ehrmann as a shirt sponsor last year were overwhelmingly positive. The common values make this partnership authentic and have contributed to its success. The fact that Ehrmann has decided to extend its commitment during a challenging sporting period shows the long-term perspective of the company and demonstrates strong trust in the potential of SC Freiburg.”

“Two brands, one philosophy - that is the foundation of the successful partnership between SC Freiburg and Ehrmann,” added Ralf Koslowski, Managing Director of Infront Germany. “The extension guarantees continuity for the club thanks to the ongoing support of a strong partner. Ehrmann will continue to benefit from a wide-reaching sponsorship platform, which as marketing partner, we work to constantly enhance – this season for example with new LED boards.”

About Ehrmann
Ehrmann AG, based in Oberschönegg in the Allgäu region, is one of Germany’s biggest dairy manufacturers, employing 1,650 staff at seven international production plants. The Group is 100% family-owned and is led by CEO Christian Ehrmann, the third generation to lead the company. Annual turnover in 2010 reached 680 million Euro. The brand name of Ehrmann in Germany unites many successful product lines (e.g. Almighurt) that are leaders in their respective markets – be it fruit yoghurt, fruit curd or desserts. Ehrmann products are sold in more than 40 countries worldwide.

About SC Freiburg
Following the promotion of SC Freiburg to the top division in Germany (2008/09 season), SC Freiburg has become the most southerly-based of all the 18 Bundesliga teams. It is located in the Breisgau area of Baden-Württemberg. The club is best known for its strong focus on young player development. The proportion of young players who make it into the professional team is one of the highest in the Bundesliga. SC Freiburg’s badenova stadium holds 24,000 spectators and is the first German football stadium to produce clean, environmentally-friendly energy as a solar-powered stadium.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.


For further information, please contact:
 
Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Rudi Raschke
Leiter Kommunikation
Sport-Club Freiburg e.V.
Tel. +49-761-385 51 67
Fax. +49-761-385 51 59
Raschke scfreiburg.com
www.scfreiburg.com

Gunther Wanner
Leiter Marketing
Ehrmann AG
Tel. +49-8333-301 27 01
Fax +49-8333-301 32 6
gunther.wanner ehrmann.de
www.ehrmann.de