News Detail

Emmi – a new international partner for alpine ski racing

Lucerne/Zug, Switzerland, 13 November 2009 – Emmi is to be an international sponsor of alpine ski racing. Switzerland’s leading milk processer has signed a multi-year sponsorship agreement with the sports marketing agency Infront Sports & Media for FIS Alpine Ski World Cup events. Emmi will debut as a sponsor of the FIS World Cup race in Lake Louise, Canada in early December under the Emmi umbrella brand and participate at key event locations throughout the World Cup season.

After scrutinising multiple options, Emmi has decided to realign its sponsorship activities. Going forward, its sponsorship strategy will focus on worldwide involvement as a partner to the FIS Alpine Ski World Cup. Emmi has signed a multi-year sponsorship agreement with Infront Sports & Media, which is based in Zug and collectively markets the advertising and sponsorship rights to numerous FIS Alpine Ski World Cup events. The agreement entitles Emmi to be on the slopes and at the heart of the action during the most important FIS World Cup events in Switzerland, Germany, Austria, Italy and North America. Their association will include involvement at some of the most renowned Alpine skiing competitions such as the giant slalom in Adelboden and the legendary Lauberhorn ski race in Wengen.

New, highly attractive marketing concept with many options for promotion and presentation
Emmi’s involvement will be based on a new marketing and sponsorship concept for the FIS Alpine Ski World Cup introduced by Infront and set to debut this winter. It will provide seven international partners per race with high visibility at various points along the ski run. For instance, Emmi will have the opportunity to display its banners and logo in prime locations of the course, within the start and finish areas, or to brand the athletes’ bib numbers – which will guarantee extensive television coverage.

Each partner also has a wide range of presentation options at the respective event locations. Alpine ski racing is the ideal setting for Emmi to advertise as a dynamic Swiss company in its home market of Switzerland as well as in other key markets such as Germany, Austria, Italy and the US.

“Competitive skiing has been integral to Switzerland for many years - the alpine backdrop and of course the strong emphasis placed on 'made in Switzerland' are excellent ways for us to promote the Emmi brand throughout Europe," explains Urs Riedener, Emmi CEO.

Emmi is not only focused on alpine ski racing but also on a full sponsorship concept for winter and summer activities, with an emphasis on the alpine region. Emmi will fine-tune its new strategy in the coming weeks before it is unveiled to the general public.

For Infront Sports & Media, the world’s leading sports marketing agency for winter sports, “Emmi is an ideal partner - a perfect long-term sponsor for the FIS World Cup events that we market”, comments Infront’s Executive Director Winter Sports, Bruno Marty. “Our more exclusive marketing approach calls for a unified identity and extensive media penetration. With a total of around 3 billion cumulative television viewers worldwide per season we are convinced that Emmi will achieve its brand communication objectives with the FIS Alpine Ski World Cup.”

About Emmi
Emmi is the largest Swiss milk processer and one of the most innovative premium dairies in Europe. In Switzerland, Emmi focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of primarily Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialities in European and North American markets. The primary focus in fresh products is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company worldwide for Swiss cheese. Emmi’s customers are primarily the retail trade, the food service sector and the food industry. In the first half of 2009 Emmi achieved net sales of CHF 1.3 billion and employed a total of 3,504 people (full-time equivalents) in Switzerland and abroad.

www.emmi.ch

About Infront Sports & Media
Based in Zug, Switzerland, and with a total of 500 employees and 23 offices in 10 different countries, Infront Sports & Media is one of the leading international full-service agencies for sports marketing. In the area of winter sports Infront is one of the strongest and most experienced agencies worldwide and represents six of the seven international Olympic winter sports federations. The group is a commercial partner to over 90% of all national ski federations that host FIS World Cups in the Alpine and Nordic disciplines. In ice hockey Infront has been a partner of the IIHF World Championship for a number of years, and the company is also involved in biathlon, bobsleigh/skeleton, curling and luge.

www.infrontsports.com

 

 

For further information, please contact:

 

Joerg Polzer

Manager Communication & PR

Infront Sports & Media
Tel. +41 41 723 17 05
joerg.polzer infrontsports.com

 

Stephan Wehrle

Media & Investor Relations

Emmi Schweiz AG
Tel. +41 41 227 27 86

Mobile +41 79 772 25 48
stephan.wehrle emmi.ch

 

 

Salescontact:

 

Michael Witta

Director Winter Sports

Infront Sports & Media

Tel. +41 41 723 17 09

michael.witta infrontsports.com

 

 

Please find on the right hand side a German language PDF versions of this release for download.
Eine deutsche Fassung der Pressemitteilung finden Sie auf der rechten Seit als PDF-Download.