Infront prolongs partnership with Israel Football Association
The marketing partnership between the IFA and Infront has been running for over 15 years. The long-standing nature of this agreement is in line with Infront’s extremely stable relationships with its many football federation partners.
The agreement covers the media rights for home qualification and preparation matches played by the Israeli national team (A team).
Showing steady progress
Although Israel has not qualified for the 2010 FIFA World Cup™, the team has performed well during the qualification round with four victories, four draws and only two defeats. In their France 1998 and Korea/Japan 2002 qualifying groups, Israel finished a respectable third. The team reached a play-off for a place at UEFA EURO 2000™, where they lost out to Denmark.
Avi Luzon, President of the Israel Football Association, said: “Infront has been a most reliable and experienced partner of the IFA for many years and has always delivered best possible results in terms of broadening the media coverage for our team. The new contract gives us the required financial stability for the next years, so that we can fully concentrate on the two upcoming qualification rounds.”
Philippe Blatter, Infront’s President & CEO, added: “For Infront, the renewal with the IFA is the second important prolongation with one of our many long-term federation partners in football within the past four weeks. Our dedicated team will continue to create significant value for the IFA during the upcoming contractual period.”
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is a leading international full-service sports marketing company with 500 employees across 24 offices in 10 countries. In football, Infront operates at club, national and international levels in all key areas of the value chain in sports business, including marketing, media rights distribution and host broadcast.
Its partnerships include long-term relationships with top European football leagues, including Italian's Lega Calcio and the French Football League (Ligue 1) – handling the host broadcast for the first division of the up until 2011/2012 – national football associations including the DFB in Germany, the world’s largest sports federation, and several clubs like A.C. Milan, SV Werder Bremen, FC Schalke 04, U.S. Città di Palermo and S.S. Lazio Rome. Infront is also best known for working with the sport’s governing bodies. It successfully delivered the global media rights sales and host broadcast of the 2002 and 2006 FIFA World Cup™. Today, Infront is involved in the distribution of the Asian media rights to the 2010 and 2014 FIFA World Cup™ (in a joint venture with Dentsu). The company’s dedicated and highly specialised host broadcast organisation Host Broadcast Services (HBS), is handling the host broadcast of the 2010 and 2014 FIFA World Cup™ and also contributes to UEFA Euro™ events.
For further information, please contact:
Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com
Gil Lebanony
Spokesperson
The Israel Football Association
Tel. +972-3-61 71 500
Fax +972-3-61 94 489
Gill football.org.il
www.Football.org.il
