Comprehensive, long-term agreement extends the outdoor apparel specialist’s exposure in valuable winter sport target markets

Zug, Switzerland, 28 November 2011 – Infront Sports & Media, the international sports marketing agency which collectively markets the advertising and sponsorship rights to the majority of Audi FIS Alpine Ski World Cup events, has won the outdoor apparel company Jack Wolfskin as a new sponsor for the next four years. The contract, starting from the 2012/13 season, will provide the brand with high levels of worldwide media exposure as a result of its presence at Infront-marketed events across Canada, Finland, France, Italy, Slovenia, Sweden, Switzerland and Norway.

Jack Wolfskin’s commitment will be based on a well-structured marketing concept introduced by Infront across the majority of Audi FIS Alpine Ski World Cup events – offering a clearly perceived communication platform and extensive sponsorship opportunities that create exposure in major target markets around the world. Particularly, Jack Wolfskin will benefit from strong brand visibility in camera view across 42 significant races.

The comprehensive marketing package consists of branding at the start and finish areas of the races, logos on athletes’ bibs, flags along the course and logo presence on advertising boards along the ski run as well as on the leader board. With the Audi FIS Alpine Ski World Cup standing out as one of the most popular winter sports series worldwide, extensive television coverage reaching up to 3.1 billion cumulative viewers is expected for all the competitions and around 2 billion for the events represented by Infront (based on IFM evaluation 2010/11). With the commitment to the Audi FIS Alpine Ski World Cup, Jack Wolfskin will reinforce its international expansion in Europe and beyond.

A well-known brand in football and winter sport
Based in Germany, Jack Wolfskin is one of Europe’s leading outdoor product brands producing outdoor footwear, apparel and equipment. Sports sponsorship is an integral part of the company’s brand communication strategy and besides its strong commitment to football – for example as TOP Partner of the German DFB Cup – Jack Wolfskin has also become a renowned player in the world of winter sports. Along with specific Alpine skiing events, the brand has been heavily involved with the prestigious Vierschanzentournee (also an Infront-marketed property) for a number of years. This involvement has been highly beneficial providing tremendous exposure based on two sponsorship packages.

Marcus Pieker, Manager Sponsoring & Events at Jack Wolfskin: “The FIS Alpine Ski World Cup provides a great opportunity for us to extend our presence in winter sports and to clearly communicate and target our brand messages to ski and outdoor fans. We are particularly happy to present Jack Wolfskin as a brand with highly functional and technical products to an international audience. Furthermore, the events offer us an exclusive marketing platform and continuous exposure across the entire winter sports season from November to March.”

Bruno Marty, Infront’s Executive Director Winter Sports, said: “Jack Wolfskin’s passion lays in the great outdoors, making it a perfect fit with the Audi FIS Alpine Ski World Cup which is one of the most prestigious series in winter sports. This new sponsorship commitment compliments Jack Wolfskin’s existing sponsorship activities and it is great that the reliability of our partnership has been extended into other properties. The comprehensive package of 42 races will guarantee Jack Wolfskin consistent exposure throughout the entire season, whilst the long-term four year involvement will make the association between the brand and the events even stronger as time goes on.”

Jack Wolfskin - functionality, quality and innovation for people who are at home outdoors
Jack Wolfskin is the leading provider of functional outdoor clothing, footwear and equipment in Europe and the largest franchisor in the German specialist sports retail market. Jack Wolfskin products are currently available in more than 550 franchise stores and at 4,000 points of sale across Europe and Asia. Jack Wolfskin products feature a high degree of functionality, user-friendliness and innovation. In recent years, Jack Wolfskin has successfully introduced numerous material and product innovations and holds several patents for technologies in the areas of clothing, rucksacks and tents. In the 2010 calendar year, the company recorded sales revenues of EUR 304.2 million in Europe, up 21 percent on the previous year. Jack Wolfskin GmbH & Co. KGaA is headquartered in Idstein im Taunus and employs more than 480 people.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.


For further information, please contact:
 
Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Thomas Zimmerling
JACK WOLFSKIN
Ausrüstung für Draussen GmbH & Co. KGaA
Tel. +49-6126-954 301
Fax: +49-6126-954 444 301
thomas_zimmerling jack-wolfskin.com
www.jackwolfskin.com