Infront’s extends marketing partnership with Romanian Football Federation
The marketing partnership between the Romanian federation and Infront has been running for 16 years. The long-standing nature of this agreement is in line with Infront’s extremely stable relationships with its many football federation partners.
The agreement covers media and stadium advertising rights for home qualification and preparation matches played by the Romanian national team (A team).
Building on a successful past
Although Romania has not qualified for the 2010 FIFA World Cup™, the team is seeking to build on a successful past. Romania has appeared at no less than seven FIFA World Cup™ finals and also reached UEFA EURO 2008™ with ease.
Mircea Sandu, President of the Romanian Football Federation, said: “We believe in continuity and experience and have chosen to confirm our faith in Infront with this extension. For us, the financial security and experienced support that this relationship provides will enable us to focus on bringing Romanian football back to its traditional strength and prominence.”
Philippe Blatter, Infront’s President & CEO, added: “With this agreement, another of Infront’s long-term relationships in football is confirmed for a further four years. It sends a signal that we continue developing a very strong and diversified position in world football, the sport that has always been an essential part of our core business.”
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is a leading international full-service sports marketing company with 500 employees across 24 offices in 10 countries. In football, Infront operates at club, national and international levels in all key areas of the value chain in sports business, including marketing, media rights distribution and host broadcast.
Its partnerships include long-term relationships with top European football leagues, including Italian's Lega Calcio and the French Football League (Ligue 1) – handling the host broadcast for the first division of the up until 2011/2012 – national football associations including the DFB in Germany, the world’s largest sports federation, and several clubs like A.C. Milan, SV Werder Bremen, FC Schalke 04, U.S. Città di Palermo and S.S. Lazio Rome. Infront is also best known for working with the sport’s governing bodies. It successfully delivered the global media rights sales and host broadcast of the 2002 and 2006 FIFA World Cup™. Today, Infront is involved in the distribution of the Asian media rights to the 2010 and 2014 FIFA World Cup™ (in a joint venture with Dentsu). The company’s dedicated and highly specialised host broadcast organisation Host Broadcast Services (HBS), is handling the host broadcast of the 2010 and 2014 FIFA World Cup™ and also contributes to UEFA Euro™ events.
For further information, please contact:
Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com
