New Main Sponsor for F.C. Hansa Rostock
Windstärke 11 represents several wind energy companies in the Mecklenburg-Vorpommern region. Its founding members are all based in the region and include Nordex, Wind-projekt, e.n.o. energy and a number of operators of wind energy parks. The rights Windstärke 11 has acquired include the shirt sponsorship, board advertising and a package of other stadium communication platforms as well as access to hospitality.
“Windstärke 11 is an excellent brand for F.C. Hansa Rostock to partner with. It is maritime, fresh and future-oriented, with an image and business in tune with the times. I am confident that we will share many new and exciting chapters of our club history, with a stiff following breeze to put the wind in our sails,” said Jörg Hempel, Chief Marketing Officer of F.C. Hansa.
Hans-Ulrich Gienke, President of the Board of Directors, added: “This agreement means that we have a strong and attractive commercial partner but also an innovative sponsorship approach, which is unparalleled in Germany.”
“Our commitment to F.C. Hansa allows all the companies involved in the consortium to have an active role and demonstrate their strong relationship with the region and the club, its players and the fans,” said Carlo Schmidt, Managing Director Wind-projekt GmbH. “We plan to recruit additional members and this high-profile sponsorship will be helpful in this respect.”
“It is remarkable that innovative companies in the renewable energy sector utilise the F.C. Hansa as effective communication platform. As marketing partner of the club, we will work together to build nationwide awareness for the brand and to position the region as the centre of the German wind energy industry. Together with the marketing team of F.C. Hansa we are already working hard to implement the key aspects of the main sponsorship in time for the home match against TSV 1860 Munich on 14 August”, said Reinhardt Weinberger, Managing Director of Infront Germany.
About F.C. Hansa Rostock
Hansa Rostock is based in the city of Rostock, Mecklenburg-Vorpommern. It has emerged as one of the most successful clubs from the former East Germany and made several appearances in the Bundesliga. In 2001, the stadium was refurbished and modified to accommodate 30,000 spectators. In July 2007 the naming rights were sold to Deutsche Kreditbank (DKB), hence the official name of the stadium will remain “DKB-Arena”, at least until the season ending in 2017. The club has finished the 2008/2009 season in 13th place of the 2. Bundesliga.
About Infront Germany
Infront Germany, based in Frankfurt/Main and a wholly-owned subsidiary of Infront Sports & Media, is one of the leading companies in the stadium advertising business in Germany, with a successful track record dating back 30 years. It currently markets the commercial rights of six clubs in Germany, including three Bundesliga clubs, Werder Bremen (Weser-Stadion, stadium advertising), FC Schalke 04 (Veltins Arena, stadium advertising) and VfL Bochum (rewirpowerSTADION, stadium advertising), as well as three clubs of the 2. Bundesliga - Energie Cottbus (Stadion der Freundschaft, shirt sponsorship), Fortuna Düsseldorf (Esprit Arena, stadium advertising) and Hansa Rostock (DKB-Arena, all major commercial rights). In Rostock, Infront Germany also offers first-class hospitality opportunities. During the 2008/2009 season, also Infront successfully distributed media and marketing rights to the UEFA Cup home matches of the national champion VfL Wolfsburg.
http://www.infrontsports.de
For further information, please contact:
Jörg Polzer
Manager, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com
Axel Schulz
Media Officer
F.C. Hansa Rostock
Tel. +49-381-499 99 29
Fax: +49-0381-499 99 71
axel-schulz fc-hansa-rostock.de
www.fc-hansa-rostock.de
