Infront Sports & Media offers advertising partners more flexibility and improved brand visibility

Freiburg, Germany, 7 June 2010 – The agency agreement concluded between Infront Sports & Media and SC Freiburg in November 2009 is continuing to deliver benefits to all parties. From the 2010/11 season a state-of-the-art LED advertising board will be deployed for all home team matches. The upgrade will make these matches far more attractive to advertising partners and push them further toward the standards set by the most successful teams in the German Bundesliga.

The latest-generation LED advertising system – acquired last year by Infront from market leader Imago – will be positioned along one side of the pitch in camera view. Brand visibility is significantly improved as a result, with regular fade-in intervals combined with the highest quality colour reproduction and contrast levels. At 100 metres long / 1 meter high, the LED board will not only capture the attention of TV audiences. Due to the optimised visual message and the opportunity to use animations, it will also serve as an eye-catcher for fans in the stadium, assuring a cost effective advertising platform to regional sponsors.

 

Reinhardt Weinberger, Managing Director of Infront Germany said: “At Infront, the customer is always of highest priority, wherever possible we offer the most up-to-date and efficient communications solutions. Using the LED advertising board - with optimised technology solutions - enables us to increase the impact of the advertising for SC Freiburg. The new system is ideal for presenting the current advertising campaigns and provides the flexibility to target TV audiences in the millions even at short notice."

More attention, more flexibility and lower production costs
In addition to attracting greater levels of interest, LED systems provide many other benefits and are currently the most advanced technology solution available on the market. The production costs are relatively low whilst advertising messages can be fed in with minimum notice. Changes can be made even a few hours before kick-off, a factor that should not be underestimated in the dynamic field of advertising.

 

Hanno Franke, Marketing & Sales Manager at SC Freiburg comments: "SC Freiburg strives to be innovative and sustainable whilst also managing a modest budget. We are glad to have found - in collaboration with Infront - a way of providing our commercial partners with a cutting-edge advertising solution - the LED board is technology at its best."

 

Infront has also improved the static advertising space, boosting the attraction for SC Freiburg’s commercial partners. In the future, they will have access to five boards, each of them 10 meters long, rather than the original format of three 7 meter boards.

 

About SC Freiburg
Following the promotion of SC Freiburg to the top division in Germany (2008/09 season), SC Freiburg has become the most southerly-based of all the 18 Bundesliga teams located in the Breisgau area of Baden-Württemberg. The club is best known for its strong focus on young player development. The number of young players who make it into the professional team is one of the highest in the Bundesliga. Badenova, SC Freiburg’s home stadium, accommodates 24,000 spectators and is the first German football stadium to produce clean, environmentally-friendly energy through its capacity as a solar-powered stadium.
 
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years and is today one of the leading international sports marketing agencies in the world. The company has over 500 employees across 24 offices in 10 countries and enjoys long-lasting partnerships with around 130 rights holders and hundreds of commercial partners.

 

With its subsidiary - Infront Germany, based in Frankfurt/Main, the company is a leader in the stadium advertising business in Germany, holding a successful track record dating back 30 years. Infront currently markets the commercial rights of seven of the country’s football clubs, including four from the Bundesliga - Werder Bremen (Weser-Stadion, stadium advertising), FC Schalke 04 (Veltins Arena, stadium advertising), VfL Bochum (rewirpowerSTADION, stadium advertising) and SC Freiburg (badonova-Stadion, major commercial rights). Two clubs from the 2nd Bundesliga - Energie Cottbus (Stadion der Freundschaft, shirt sponsorship) and Fortuna Düsseldorf (Esprit Arena, stadium advertising) - as well as F.C. Hansa Rostock (DKB-Arena, all major commercial rights) from the 3rd professional league round off the portfolio. During the 2008/2009 season Infront also successfully distributed media and marketing rights for the UEFA Cup home matches of the national champion VfL Wolfsburg.

For further information, please contact:

 

Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com

Rudi Raschke
Head of Communications
Sport-Club Freiburg e.V.
Tel. +49-761-385 51 67
Fax. +49-761-385 51 59
raschke scfreiburg.com
www.scfreiburg.com