News Detail

Infront signs exclusive three year supplier agreement on behalf of the WCF

Zug, Switzerland / Newmarket, Canada, 8 April 2010 – Infront Sports & Media have signed a three year deal on behalf of the World Curling Federation with Jet Ice as Official Supplier. The term starts with the 2010 Capital One World Men’s Curling Championship and includes an option to prolong the contract following the first three years. Jet Ice will exclusively provide the ice paint and in-ice logos for all WCF events outside Canada, in return the company will obtain the rights to use the federation’s marks and logos for promotional activities.

Dave Loverock, Vice President Jet Ice, said: “This is a unique opportunity to have direct access to the World Curling Federation’s events and to prove the quality of our work and reliability of the Jet Ice services. We see our new partnership with the governing body of curling as an important step which will smooth our transition into new markets.”

Kate Caithness, newly elected President of the WCF, added: “The importance of under ice advertising to our sponsors and the visual quality of each element is paramount, it reflects on the image of the Federation. We have worked with Jet Ice before and it was a very positive experience all round. They hold the highest standards in the market in terms of quality and client servicing.”

Bruno Marty, Executive Director of Winter Sports for Infront, said: “Jet Ice will deliver the best results for our commercial partners - under ice advertising is an important marketing component on-site and it is good to have a reliable and strong partner who can ensure excellent quality. The partnership is a continuation of our sales activities and another positive step. Feedback from the market is excellent and it’s most beneficial for Jet Ice to be able to associate themselves with the Olympic governing body of the sport of curling.”

About Jet Ice
Jet Ice is a Canadian company established in 1979, offering a complete range of products and services for the ice making industry such as ice paints, application packages and custom logo stencils. Jet Ice has worked with a number of winter Olympic sports federations. For further information please visit www.jetice.com  

About the WCF
The World Curling Federation (WCF) is the international sport federation governing the Olympic winter sport of curling and the Paralympic winter sport of wheelchair curling with headquarters in Perth, Scotland. The WCF represents 46 Member Associations and is generally acknowledged to direct one of the fastest-growing international winter sports.

Infront and Winter Sports
Infront Sports & Media, based in Zug, Switzerland, is the strongest, most experienced marketing agency in the winter sports arena. It has focused strongly on developing its role in winter sports in recent years, to the point that it now represents six of seven Olympic winter sport federations at international level. The Group is the commercial partner of more than 90% of all national skiing federations hosting FIS Alpine Ski and Nordic World Cup races. It also markets the FIS World Championships. It has a long term partnership with the IIHF in international ice hockey and relationships with the winter sports of biathlon, bobsleigh and skeleton, curling and luge.


For further information, please contact:

Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-712315 16
press infrontsports.com

www.infrontsports.com

 

Joanna Kelly
Media Relations Officer
World Curling Federation
media worldcurling.org

www.worldcurling.org

Dave Loverock
Vice President
OR
Steve Kovacevic
General Manager
Jet Ice
Tel. +1- 905-853 4204
Mob. +1-416-846 2516
info jetice.com

www.jetice.com