Infront secures extensive media exposure for 2011 Men’s and Women’s CEV European Championships
Top Italian brands have also been secured as part of marketing agreement for the women’s competition
Infront handles the marketing of the worldwide media rights for the bi-annual CEV European Championship through its Milan-based subsidiary Infront Italy. For this year’s events, it has secured agreements with over 30 broadcasters in more than 100 territories worldwide. Most licensees will provide live, delayed and news coverage across television and online platforms depending on the time zones and broadcaster schedules.
Infront is supervising all aspects of the host broadcast in collaboration with the chosen networks in each host country – namely ORF (Austria) and Czech TV (Czech Republic) for the men’s tournament and RAI (Italy) and RTS (Serbia) for the women’s. The production specification includes more than ten cameras in each arena for each game. In addition to coordinating the provision of a high-quality TV signal, Infront supports broadcasters in their unilateral production, transmission as well as commentary facilities and services.
Extensive media coverage year after year
The 2009 event provided excellent levels of coverage and strong audience figures worldwide - both the men’s and women’s Championship were highly successful. Over 75% of the matches shown were live with the women’s championships accumulating over 811 hours of broadcast time and the men’s 892 hours. The cumulative television audience for the men’s and women’s events combined in 2009 reached almost 143 million. This year’s coverage is predicted to deliver another success story increasing levels of exposure from the previous event both in terms of reach and broadcast hours.
Local knowledge secures sponsor partners
In addition to the distribution of media rights for the Championship, Infront was appointed by the Confédération Européenne de Volleyball (CEV) to handle the sponsorship marketing of the women’s event this year in Italy and Serbia – taking advantage of its previous experience. In 2010 Infront was marketing partner for the FIVB Men’s World Volleyball Championship in Italy and therefore is in an ideal position to market another leading international Volleyball event in the country. As a result, Infront has secured agreements with strong Italian brands - Top Sponsors include Intesa Sanpaolo (banking) and Enel (energy) along with Official Sponsor San Carlo (chips and snacks). Additionally, there are two Media Partners - RDS (radio) and Corriere dello Sport (sport newspaper). The tournament is also supported by the Official CEV Partners – Mikasa (volleyballs), Champion (sports apparel) and Gerflor (vinyl flooring).
Sponsors will benefit from extensive brand visibility as a result of their involvement in the competitions. Furthermore, they can take advantage of attractive corporate hospitality providing the opportunity to engage clients at the very heart of the event.
About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.
For further information, please contact:
Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
press infrontsports.com
www.infrontsports.com
