Marketing of commercial hospitality packages in Switzerland and Liechtenstein for the 2014 FIFA World Cup Brazil™ and FIFA Confederations Cup 2013

Zug, Switzerland, 10 October 2011 – InfrontRingier Sports & Entertainment Switzerland AG, the new joint venture between Infront Sports & Media and Ringier, has been appointed by MATCH Hospitality AG as exclusive sales agent for the sale of the commercial hospitality packages in Switzerland and Liechtenstein for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™. MATCH Hospitality AG is the exclusive worldwide rights holder of the FIFA Hospitality Programme and is the only company worldwide that is officially authorised by FIFA to offer and guarantee exclusive hospitality packages including tickets and services for every match of the FIFA World Cup™ directly or through its appointed sales agents.

Under the agreement, InfrontRingier will have the exclusive right to sell hospitality packages to corporate entities and individuals from Switzerland and Liechtenstein who wish to be in Brazil when the world’s best teams compete at each of these high-profile football events. The FIFA Hospitality Programme provides access to premium tickets bundled with a range of onsite services including private suites and lounges, marquee tents, gourmet catering, preferential parking, entertainment and gifts.

Held every four years the FIFA Confederations Cup Brazil 2013, a prelude to the following year’s FIFA World Cup™, will consist of the six continental champions as well as World Champions Spain and hosts Brazil. The tournament is scheduled to take place between 15 and 30 June 2013.
 
The 2014 FIFA World Cup™ will be the 20th FIFA World Cup in the history of the tournament and the second time that Brazil has played host to the competition. Scheduled to take place between 12 June and 13 July 2014, the tournament will see the world’s best 32 teams competing for their place at the Fnal. The 64 matches will be played across venues in twelve host cities namely Belo Horizonte, Brasília, Cuiabá, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo.

 

About InfrontRingier
InfrontRingier Sports & Entertainment Switzerland AG – abbreviated to InfrontRingier – is a 50-50 joint venture between the international sports marketing company Infront Sports & Media and the largest Swiss media group Ringier. For both companies, this is a further step toward expanding and differentiating their current business fields and each will contribute its core competencies, resources and networks to the success of InfrontRingier.

 

The company provides Swiss organisers of sporting events as well as Switzerland's top athletes with a wide range of services – from the packaging and marketing of media, sponsorship, merchandising and hospitality rights to high quality implementation. Based on the combined marketing and media skills of the joint venture partners, InfrontRingier is destined to establish itself as leading marketer and player in the Swiss sports market.

 

About MATCH Hospitality AG and the FIFA Hospitality Programme
MATCH Hospitality AG is the only company worldwide that is officially authorised by FIFA to offer and guarantee exclusive hospitality packages including tickets and services for every match of the 2014 FIFA World Cup™ and the FIFA Confederations Cup 2013 in Brazil directly or through its appointed sales agents.

 

MATCH Hospitality AG is based in Zurich (Switzerland) with offices in Johannesburg and Rio de Janeiro and the company’s shareholders are Byrom Holdings plc, Dentsu Inc., Infront Sports & Media AG, The Bidvest Group Limited and Winterhill Investments Limited.

 

For further information please contact:

 
Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
press infrontsports.com
www.infrontsports.com

Edi Estermann
Head of Communication
Ringier AG
Tel. +41-44-259 64 44
media ringier.ch
www.ringier.ch

Andreas Herren
Media Officer
MATCH Hospitality AG
Tel. +41 -79-799 00 46
media match-hospitality.com
www.match-ag.com