France, Canada, Sweden and India sign 2006 FIFA World Cup™ New Media rights agreements
This standard new media package will enable the licensees to transmit up to four minutes of key match footage for "near-live" and/or delayed coverage over the World Wide Web and/or via mobile networks to mobile phones, geo-blocked for user access only within each territory.
French telecommunications operator France Telecom has secured the non-exclusive French-language rights for World Wide Web highlight coverage of all 2006 FIFA World Cup™ matches for the territory of France. The group will offer the match footage via its Internet platform.
Rogers Communications Ltd, a diversified Canadian communications and media company, is exclusively licensing the English-language World Wide Web and mobile telephony rights in Canada to all 64 matches of the 2006 FIFA World Cup™, as well as archive material from the 2002 FIFA World Cup™, which took place in Korea and Japan. Rogers will leverage the rights acquired on its multiple platforms including Rogers Wireless, Rogers Cable and Rogers Yahoo! Hi-Speed Internet. Rogers Sportsnet, a subsidiary of Rogers Communications, is already a FIFA World Cup™ television rights holder.
Sweden's largest commercial television broadcaster, TV4 AB, has acquired exclusive Internet and mobile telephony rights to all 64 matches and archive access to 2002 FIFA World Cup™ matches for the territory in Swedish and English language. TV4 is already a television rights holder. The broadcaster plans to exploit its World Wide Web rights on tv4.se and to sublicense the mobile telephony rights acquired within the territory. The names of the sub-licensee(s) are still to be announced.
Weume Infosys Private Limited, a leading Indian provider of mobile content and Internet services, acquired the exclusive mobile broadcast rights to the 2006 FIFA World Cup™ for the territory of India. The agreement covers two languages appropriate to the region, English and Hindi, and applies also to archive video material of the 2002 event. Weume (pronounced as We-U-Me) will distribute the content through Weume's portal as well as mobile networks and mobile portals within the territory. The company's target is to reach approximately 85 million subscribers.
At his stage Infront concluded new media agreements for almost 100 countries worldwide. With this significant numbers of new media licenses and more in the pipeline, the 2006 FIFA World Cup™ will be the most diversified of any international sports event to date.
For further information, please contact:
Jörg Polzer
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
info@infrontsports.com