Infront invests in innovative LED venue advertising system
International sports marketing agency to acquire state-of-the-art, specifically developed LED board systems from market leader Imago
Infront Sports Services division provides event organisers with a full range of venue dressing and communication solutions. Its services include design, provision, erection and maintenance of all kinds of advertising and signage: from perimeter advertising, towers and bibs to information signs.
Strengthen positioning as ‘full service agency’
Rolf Weigel, Director Sport Services at Infront, in charge for Infront’s venue advertising solutions, said: “We made the decision to choose the Imago system after a comprehensive analysis of a much- consolidated and advanced LED board market and a lot of testing, which we carried out during the past few months. Our expert team will also implement all related services including operations and content production in the future.”
Thomas Lessenich, Head of Infront Sport Services division added: “It is essential that Infront is able to offer top quality venue communications solutions of every kind to our clients. We take the description ‘full service agency’ and also our positioning as an investor in innovation very seriously. There is already considerable interest from many key clients.”
Bo Stenberg from Imago commented: “This development is an exciting one, because the Infront Group has a tremendous, blue-chip clientele, especially in football, which is the sport with perhaps the biggest potential. It also has a high level of demand for stadium solutions. The Imago system is the king of LED systems and we expect to see it on television everywhere in a few months time.”
Tony Batlló, Imago’s CEO, added: “The product is developed specifically to fit the needs of Infront and its key clients. The system is built on the latest quark technology, offering an enhanced contrast, 281 trillion colours and performs an incredible 7800 NITS to ensure perfect visibility in all weather conditions. The agreement with Infront once again underlines Imago’s capacity to develop and deliver its own proprietary technology based on our client’s specific needs.”
The first system will be delivered in the fourth quarter of this year and the second at the start of 2010. The relationship between Infront and Imago goes beyond the purchase of the two systems as both partners aim at further increase the availability of the system through its respective networks.
Rotating systems will continue to flourish
Infront’s well-established Space & Time will continue to flourish alongside the LED systems, because it is still an ideal system in terms of quality, reliability, efficiency, impact and on-screen brand visibility. It also suits many events with a smaller technical budget. Space & Time is still used widely in across the world, including for matches of the German and Italian Football Federation, in many stadiums of the German Bundesliga, Italy’s Serie A, all stadiums of the Swiss Football League as well as the Chinese Basketball League (CBA). Since 1997, it has been marketed in North America, in use for more than 200 teams and venues in professional sports, including the NHL, NFL, MLB and NBA. The system has also been running at many EHF Euro events as well as two IHF World Championships in handball.
About the Imago system acquired by Infront
Infront acquired the Imago LiveAd Twelve 100 MAGNUM system, which represents the latest technology available on the market. The system has been developed for easy transport and logistics, providing the flexibility to move the system from event to event in the matter of hours. It is stackable and can easily be converted into a video screens for events, concerts and public viewing. Its technology has been designed to work well for close-ups, displaying accurate sponsor colours, great contrast and the perfect white. It is player-safe. It is considered to add considerable value to the advertising message, with a higher impact than traditional stadium advertising and the flexibility to change messages and reflect existing advertising campaigns undertaken by the sponsor.
- LED-Type: SMD-Technology
- Pixel Pitch (REAL): 12x16
- Height: 105,6 cm
- Total system length: 245,10 m
- 281 Trillion colours
- Refresh Rate: >4.500 Hz
(flicker free images on slow and super slow) - Production in Europe
About IMAGO Sports
Imago Sports is one of four divisions in IMAGO Group and has been present in the European market for more than 25 years. Since the introduction of the world’s first LED perimeter advertising system, SpeedTime, back in 1999, the IMAGO Group has been the preferred partner for the majority of stadiums and clubs around the world for this technology. IMAGO was the inventor of this technology and is the only producer offering a fully player-safe front surface (Bubble Optic™). IMAGO Sports offers the complete digital platform (perimeter systems, video walls, 1st tier fascia systems, score boards, way-finding solutions etc.). This wide product range gives any club/stadium or arena the opportunity to offer its fans and sponsors the best possible experience.
For further information, please contact:
Jörg Polzer
Manager, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
press infrontsports.com
www.infrontsports.com
Joan Serrano-Codina
Marketing Department
IMAGO Light in motion
Tel. +34 93 341 21 00
joan.serrano imagoscreens.com
www.imagoscreens.com
