New SBK Superbike Village in Monza, Misano and Imola link sponsors with fans

Monza, Italy, 5 May 2011 – Wind, Italy's third-largest mobile phone operator, will be the Title Event Sponsor to the Monza round of the FIM Superbike World Championship – promoted by Infront Motor Sports. As one of the few European companies to offer integrated mobile, fixed and Internet services, Wind will be teaming up with this week-end’s Superbike event, now called the ‘Wind Italian Round – Monza 2011’.

Close interaction with fans onsite
In line with their new slogan ‘Più vicini’ (Closer), Wind aims to get close to the fans by bringing its brand inside the SBK Superbike Village in Monza and to entertain spectators with promotions and commercial features. From Friday to Sunday, the dedicated fan area of 10,000 square metres will offer onsite spectators an entertaining programme of activities. High-performance Superbike models will be displayed for fans to admire along with the opportunity to watch the races from a reserved grandstand. Furthermore, a professional stuntman will provide high speed thrills for the fans enjoyment and there will also be the option to purchase premium motorbike equipment and merchandise.

 

For the sponsors involved, the SBK Superbike Village presents an efficient way to interact with the fans as well as to present, promote and sell their products in the surroundings of the circuit. Further SBK Superbike Villages will be organized in Misano Adriatico (12 June) and Imola (25 September).

 

About FIM Superbike World Championship
The FIM Superbike World Championship is the leading road racing World Championship using production-based motorcycles. The series is one of the sport’s fastest growing and most promising properties and is popular with fans, manufacturers, broadcasters and commercial partners. It is promoted by Infront Motor Sports in Rome, the motor sports division of Infront Sports & Media and governed by the Fédération Internationale de Motocyclisme (FIM).

 

For further information, please contact:

 

Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Julian Thomas
SBK Press Office Manager
Infront Motor Sports
Tel. +39-06-50 96 64 32
Fax +39-06-50 96 64 45 
julian.thomas infrontsports.com
www.worldsbk.com