Engelbert Strauss, Kyocera and Flyeralarm alongside one another for the first time - Infront supports ‘double production’ with 350 meter LED-board and broadcaster servicing for RAI

Zug, Switzerland/Dortmund, Germany, 10 February 2011 - Infront Sports & Media, the marketing partner of the German Football Association (DFB) for the DFB national games and the DFB Cup, has contracted three leading companies as advertising partners for the qualification and friendly matches of the men’s national team. Engelbert Strauss (workwear/safety), Kyocera (information technologies) and Flyeralarm (printing house) will each be involved in both the home and away matches of the national team. The companies benefit from prominent stadium advertising in camera view as well as the millions of viewers that these games traditionally attract.

New partners and excellent TV figures
At last night’s friendly match between Germany and Italy in Dortmund, Engelbert Strauss, Kyocera and Flyeralarm - market leaders in their respective industries - were positioned for the first time together. Along with other DFB advertising partners such as Deutsche Post, Commerzbank, Deutsche Telekom, Mercedes-Benz and Bitburger Brauhaus, the three companies benefitted from excellent TV figures in Germany. The game reached an average audience of 11.62 million viewers, leading to a 34.8% market share. This result underlines once more the high value of the DFB national games as a platform for brand communication.

In addition to the excellent TV figures, Engelbert Strauss, Kyocera and Flyeralarm will also benefit from attractive hospitality options as well as Infront’s first class services for the implementation of advertising agreements.

Successful ‘double production’
Infront, in cooperation with broadcast partners ARD and RAI has realised a ‘double production’ in response to the marketing rights for the game being shared by the participating national associations. The production includes two separate main cameras that shoot from both sides of the pitch capturing the board images relevant for the two individual TV broadcasts to Germany and Italy. As a result, for the first time in a DFB national game, two state-of-the-art Infront LED systems work side by side to cover all key advertising for both markets (a total length of 350 meters) around the entire pitch.

Infront’s Sports Services Team also coordinated the production of the Italian public broadcaster RAI onsite with the company ultimately running all key marketing and service aspects of yet another major sports event.

About Engelbert Strauss
Engelbert Strauss, with its headquarters in Biebergemuend, Germany, is the leading European mail order business for work wear and Personal Protective Equipment. Engelbert Strauss GmbH & Co. KG is working with a worldwide network of manufacturers, designers and technicians in order to develop practical products for trade, industry and the service sector. The company employs 400 people and offers a permanent range of about 20,000 products and accessories for work wear and occupational safety.
www.engelbert-strauss.com

About Kyocera
The Kyocera Corporation, headquartered in Kyoto and employing more than 63,000 people, is one of the world's leading providers of fine ceramic components for the technology industry. In Europe, the company manufactures laser printers and digital copying systems, microelectronic components, fine ceramic products and complete solar systems. Kyocera has a presence in Germany with two independent companies: the Kyocera Mita Germany GmbH in Meerbusch and the Kyocera Fine Ceramics GmbH in Neuss and Esslingen.
www.kyocera.de

About Flyeralarm
Flyeralarm, headquartered in Würzburg, is one of the leading European online printing companies with more than 175,000 customers - including many prestigious corporate clients. The company offers a wide range of products - from stickers to glossy magazines to posters - and is known for high-quality delivery in a short period of time. The production facilities are located in Bavaria (Würzburg, Marktheidenfeld, Greussenheim) and Saxony (Klipphausen, Kesselsdorf). Its extensive range is now also available in Holland, Austria, Spain, Italy, England and Poland. In 2006 Flyeralarm received the Bavarian ‘Gründerpreis’ (Founder Award).
www.flyeralarm.de

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports (including handball, volleyball, motor sport), Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of more than 500 staff across 24 offices in 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.

For more information, please contact:

Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com