Responsible for media rights, sponsorship and hospitality, Infront has significant role in the event – the climax of the Alpine Ski season

Lenzerheide, Switzerland, 16 March 2011 – When the 2010/2011 AUDI FIS Alpine Ski World Cup culminates in Lenzerheide, Switzerland from 16 - 20 March, Infront Sports & Media is playing a major role, delivering a wide array of services.

Broadcast in around 80 countries around the world and supported by leading Swiss and international brands, these finals will be the high point of an exciting FIS World Cup season. Not only is Infront responsible for the successful media rights distribution and marketing of the event, but it is also providing top-class VIP hospitality services.

Infront’s full-service capacities demonstrated

This year, once again the Swiss ski resort of Lenzerheide is the host of this event, which sees the world’s best athletes competing for victory in five disciplines - Downhill, Super-G, Slalom, Giant Slalom and the National Team Event – and 13 single races, making this FIS World Cup Final a unique skiing spectacle.

 

Infront has secured a wide variety of coverage for the event, which means that skiing fans in around 80 countries can follow the decisive races of the season. A total of 20 broadcasters will provide live and delayed coverage of the events. Another 30 channels will broadcast highlights and news coverage of the races, making use of the material provided in Infront’s weekly FIS Alpine Ski World Cup report. World wide news coverage will be provided by Deutsche Welle, Euronews, Perform and SNTV. On site there are more than 150 accredited representatives from close to 50 networks.

 

Media production is being handled by Swiss public broadcaster SRG SSR, providing the signal for the world feed and producing all the races in high definition using up to 17 cameras.

 

Swiss brands with international reputation

The streamlined sponsorship programme for the FIS World Cup is now in its second season, with a positive result for the races handled collectively by Infront. The final in Lenzerheide is being sponsored by a combination of international companies and domestic brands with an international reputation. The line-up includes: Emmi (dairy products), Helvetia (insurance), Milka (chocolate), Ochsner Sport (sports apparel), Raiffeisen Schweiz (bank), Rauch (beverages) and Stobag (awning systems).

 

These brands will receive strong exposure across the major European markets and are guaranteed numerous opportunities for brand display. There is a full range of advertising opportunities in camera view, including banners and logos in prime locations, as well as branding on athletes’ bib numbers.

Hospitality highlights with live cooking

Infront Hospitality Management will provide top class VIP and VVIP hospitality for the event. It has successfully delivered hospitality services at previous major FIS Alpine Ski Events, including the 2008 final in Bormio, Italy.

 

There will be two hospitality venues: a VIP tent for 1,100 guests and the Panorama Club, directly overlooking the finishing area, for another 150 guests. A total of 5,500 guests are expected during the five days of the event and 70 staff will be involved in serving them. The theme will be modern Alpine, to fit the mountain setting and will take the local “Grisons” cuisine to a new level, with live cooking in front of the guests to add an element of entertainment.

 

Bruno Marty, Infront’s Executive Director Winter Sports, said: “The FIS Alpine Ski World Cup is one of the most popular winter sports properties and its final builds a particular highlight. Infront is involved with several highly specialized teams from different subsidiaries, handling media rights, sponsorship, hospitality and the related servicing of commercial clients. As always, our objective is to deliver every single aspect at the highest standard, in order to contribute to an entirely successful skiing event.”

About Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.

 

For further information, please contact:

Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com