The agreement marks the very first sports sponsorship commitment for the international manufacturer of awnings systems

Zug / Muri, Switzerland, 14 July 2010 – STOBAG, leading manufacturer of awnings and weather protection systems, gets involved with sports sponsorship. Infront Sports & Media, the international sport marketing agency which collectively markets the advertising and sponsorship rights to numerous FIS Alpine Ski World Cup events, has recruited the Swiss-based brand as sponsor of FIS Alpine Ski World Cup for the two upcoming seasons. STOBAG will make its debut as a sponsor at the FIS World Cup in St. Moritz on December 11, 2010 - followed by further top-level events as the ones in Adelboden, Chamonix, Cortina d’Ampezzo, Lenzerheide and Wengen.

STOBAG’s commitment will be based on the new marketing and sponsorship concept for the FIS Alpine Ski World Cup. It has been introduced by Infront last winter for the majority of FIS Alpine Ski World Cup events and offers a clearly perceived communication platform including comprehensive marketing packages. Encompassing significant numbers of races, these packages create strong exposure in major target markets throughout Europe. The display of banners and logos in prime locations or the branding of the athletes’ bib numbers are only a few examples of the various advertising opportunities that guarantee extensive television coverage to STOBAG. In addition, the attention of local visitors is guaranteed due to a wide range of presentation options at the respective event locations.

 

The FIS Alpine Ski World Cup – a wide reaching communication platform
Competitive skiing holds a long and successful history in Switzerland and other countries of the alpine region. And so does STOBAG. The company has developed, produced and distributed textile awnings and weather protection systems for more than 45 years. “Reliable and internationally successful, STOBAG is a great partner for the FIS Alpine Ski World Cup”, says Bruno Marty, Infront’s Executive Director Winter Sports. “The company will receive the attention of a huge global television audience, whilst benefitting from strong brand visibility and Infront’s first-class client services.”

 

It is mostly the high public interest for skiing in its core markets (e.g. Switzerland, Germany, Austria, Italy, France, Spain, USA and Canada) that made STOBAG choose the FIS Alpine Ski World Cup as an ideal platform for its brand communication and product marketing. “Thanks to the FIS World Cup’s popularity and wide reach in terms of coverage, the name STOBAG will be spread all over the world with strong exposure in the majority of our European key markets”, says Martin Egger, Marketing Director of STOBAG. “There is no better setting for STOBAG’s very first involvement with sponsorship and we are proud of being part of such world class skiing events.”

 

About STOBAG
STOBAG is the world's leading provider of solutions in textile sun and weather protection. It develops and manufactures within the own organisational structures and sells the STOBAG products exclusively through a network of more than 2000 approved dealers in over 30 countries. The STOBAG Group employs 700 qualified collaborators. The product range covers a full awning programme for customised applications, including the necessary electric drives and remote controls. STOBAG products and services command best acceptance in the markets, due to high level innovation and premium quality standard.

 

Infront – leading in winter sports
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years and is today one of the leading international sports marketing agencies in the world. The company employs more than 500 employees across 24 offices in 10 countries and enjoys long-lasting partnerships with around 130 rights holders and hundreds of commercial partners.

 

In recent years, Infront has focused strongly on developing its role in winter sports, to the point that it now represents six of seven Olympic winter sport federations at international level. This includes a long-term partnership with the IIHF in world ice hockey and a major role in international skiing, where it manages more than 90% of the media and/or marketing rights to FIS World Cup events. Partnerships with the FIBT for bobsleigh and skeleton, FIL for luge, the IBU for biathlon and the WCF for curling complete Infront’s winter sports portfolio. As a result Infront is able to offer the very best winter sports opportunities from one central source.

 

For further information, please contact:

 

Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Martin Egger
Head of Corporate Marketing
STOBAG AG – Group Management
Tel. +41-56-675 43 84
Fax +41-56-675 48 01
martin.egger stobag.com
www.stobag.com