Schaan, Liechtenstein/Zug, Switzerland, 18 October 2010 – Infront Sports & Media, the exclusive marketing partner of the Vierschanzentournee (Four Hills Tournament), has secured Money Service Group as a main sponsor of the prestigious ski-jumping series. The company will benefit from an enhanced communication platform - Infront has just recently implemented a new logo, consistent brand identity and simplified marketing hierarchy for all four events. These measures will strengthen the series’ cohesion and appeal for sponsors and spectators from this season onwards.

New commercial structure more attractive
Money Service Group, a financial services provider with its headquarters in Schaan (Liechtenstein), will be part of the limited but select group of just four main sponsors involved in the transformed competition. As part of its commitment, the financial services company will have a sustained presence at all four events — in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen — and significant identification and exposure. The new consistent brand identity of the Vierschanzentournee, makes it even more attractive for sponsors to associate themselves with the event and to benefit fully from a positive image transfer. In addition to Money Service Group, the international outdoor apparel company Jack Wolfskin has already acquired two packages.

 

With its involvement in this traditional ski jumping series, Money Service Group has again emphasized its commitment to sport and peak performances. Michael Seidl, founder and owner of the group, said: "The Vierschanzentournee has become an institution in the sporting calendar. Ski jumping, with which we have already been involved last year, fits perfectly with our company and philosophy. The Money Service Group combines professionalism with style; strong performance and good timing are important components. We are confident that this sponsorship involvement will further increase brand awareness for us and allow us to present ourselves as an active financial services group to a broad audience."

 

About Money Service Group
The Money Service Group® offers comprehensive advice and long-term services, from asset building to the family office. It places its experience and expertise at the disposal of both private customers and financial intermediaries, offering individual solutions for complex financial challenges. Having started as a specialised asset manager, its services were quickly extended to the B2B sector. This drives the expansion of its cooperation with private customers and business partners in Germany, Switzerland, Austria and Liechtenstein. The Money Services Group is a privately-owned business and is independent. The group is actively involved in sport sponsorship, as a team sponsor of the aspiring Formula 1 team Scuderia Toro Rosso and a sponsor of the FIS Alpine Ski World Cup.

 

About the Vierschanzentournee (Four Hills Tournament)
The Vierschanzentournee, which takes place in four venues — the Schattenbergschanze (Oberstdorf, Germany), Große Olympiaschanze (Garmisch-Partenkirchen, Germany), Bergiselschanze (Innsbruck, Austria) and Paul-Ausserleitner-Schanze (Bischofshofen, Austria) - is part of the FIS Ski Jumping World Cup and has a 58 year tradition. Unlike other events in the World Cup calendar, the champion is decided by whoever scores the most points over all four events – World Cup points or the respective rankings are not decisive.

 

For further information, please contact:

 

Jörg Polzer
Associate Director, Corporate Communication
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

Martin Meier-Pfister
Press Officer
Money Service Group
Tel. +42-3 399 47 20
m.meier-pfister moneyservicegroup.com
www.moneyservicegroup.com