Infront secures famous Swiss cheese brand as commercial partner

Zug / Berne, Switzerland, 24 August 2009 – Infront Sports & Media and Emmentaler Switzerland, the service organisation promoting Emmentaler AOC cheese, have announced that the famous Swiss cheese brand is to be the Official Sponsor of the FIS Ski Jumping World Cup event in Engelberg, Switzerland, exclusively in the dairy products category. The agreement covers two seasons until 2010/2011.

With the agreement, Emmentaler secures strong, visible presence during the event through extensive onsite signage. The brand will benefit from strong exposure through rotating board advertising in the finish area. Additional visibility will be ensured through branding on all bibs and a hot-air balloon onsite. This year’s event is scheduled for 19/20 December 2009.

Christoph Stadelmann, Emmentaler Switzerland Head of Marketing, said: “We are delighted that Emmentaler Switzerland can tie itself in with the only FIS Ski Jumping World Cup event in our home country with strong visibility in all our key markets across Europe. The sponsorship perfectly complements our existing long-term athlete endorsement of Andreas Küttel as the current World Champion in ski jumping.”

Bruno Marty, Infront’s Executive Director, Winter Sports, said: “The two year agreement with Emmentaler is another success story in the marketing of the FIS World Cup events in Switzerland and the skiing packages collectively offered by Infront. During the upcoming winter sport seasons we will deliver excellent exposure and outstanding service quality to Emmentaler. The brand has a strong track record in effective sponsorship. After more than five years, many fans still remember the famous Swiss cheese design racing suits of the Swiss Ski alpine team."

About Emmentaler Switzerland
Emmentaler Switzerland cheese organisation, based in Bern, Switzerland, aims at ensuring that Emmentaler AOC, as a traditional Swiss speciality, is retained as a traditional Swiss cheese speciality and that a suitable business environment is created for its production, maturing, and marketing. Sales in Switzerland and abroad are promoted with systematic marketing and basic advertising. Emmentaler AOC cheese is a product, which is eaten especially in winter, that’s why Emmentaler Switzerland’s sponsoring activities are based in winter sports. We are proud to have found with Andreas Küttel a popular and successful ski jumper as well as with the Swiss FIS Ski Jumping World Cup in Engelberg two very important sponsoringships who will carry the Emmentaler AOC brand around the world.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is the strongest, most experienced marketing agency in the winter sports arena with a capacity for innovation that is helping to transform the industry. The Group has a strong market position in skiing. It is the commercial partner of more than 90% of all national skiing federations as well as several local organising committees. In Switzerland, Infront handles the distribution of all event media and marketing rights of the national federation Swiss-Ski. For the 2009/10 FIS World Cup season Infront is the central source for the very best skiing opportunities. It is offering a clearly perceived marketing platform including comprehensive marketing packages, which are considerably more attractive to potential sponsors, encompassing significant numbers of races and thus creating strong exposure in prime target markets.

 

 

For further information, please contact:

Jörg Polzer
Infront Sports & Media AG
Manager, Communication & PR
Tel. +41-41-723 15 15
Fax. +41-41-723-15 16
press infrontsports.com 

www.infrontsports.com

 

Annika Haslebacher
Emmentaler Switzerland
Marketing/Communication
Tel. + 41-31-388 42 49
Fax + 41-31-388 42 40
a.haslebacher emmentaler.ch

www.emmentaler.ch

 

 

Please find on the right hand side a German language PDF version of this release for download.
Eine deutsche Fassung der Pressemitteilung finden Sie auf der rechten Seit als PDF-Download.