Zug, Switzerland, 8 March 2005 -- Infront Sports & Media AG has today announced that it has reached an agreement with Toyota Motorsport GmbH to establish a comprehensive partnership with immediate effect.

Terms of the contract will see Infront and Toyota Motorsport jointly manage sponsorship sales in defined product categories, whilst Infront will also offer strategic advice on Toyota's F1 marketing activities. The deal takes effect immediately and is intended to be the first step in what both parties expect to be a long-term partnership. Infront was selected following a competitive pitch involving other leading agencies.
 
Sponsorship association with Toyota in Formula 1 offers proven benefits to companies around the globe. Infront and Toyota Motorsport will work together to help capitalise on the unique aspects of the Toyota F1 programme and to further develop the related commercial opportunities for both new and existing sponsors. Infront's international network, particularly in Asia, is expected to play an important role in the campaign.
 
Oscar Frei, CEO of Infront Sports & Media, said: "Toyota's plans are exciting and Formula One is a sport that provides unique benefits to all involved partners. Infront has sought the right opportunity to work with F1 for a long time, and is delighted to be partnering one of the world's leading corporations, who certainly have a bright future in Formula One. We look forward to accompanying Toyota in its challenge for the F1 World Championship in the years to come."
 
About Infront
Infront Sports & Media is a leading international sports marketing company. Headquartered in Switzerland, Infront is FIFA's exclusive television partner for the distribution and production of the 2006 FIFA World Cup™. Infront's main business also includes distribution of all other FIFA Events in youth, women's and indoor football; the IIHF World Championships in ice hockey; a portfolio of winter sports; the German Football Association (DFB), the European Handball Championships and the Chinese Super League.
 
For further information, please contact:
Infront Sports & Media AG
John Kristick
Tel. +41-41-723 15 15
info@infrontsports.com
 
Toyota Motorsport GmbH
Public Relations
Tel. +49-2234-1823 444
pr@toyota-f1.com
www.toyota-f1.com