Specialised digital media experience
Infront’s dedicated competence centre for digital media and post production offers specialised experience and innovative solutions for the distribution of new media sports rights through the provision of services to major web, mobile and IPTV players and telecoms.
This service helps rights owners, such as sports federations and leagues, to exploit existing media rights more effectively by exposing sports to a highly targeted viewing group and therefore increasing audiences.
A one-stop-shop
The service offered by Infront provides the answer to production, distribution, delivery, protection and the billing of digital media content. All of which is centrally managed and produced from one source, a one-stop-shop to maximising a sport’s exposure. The production and post-production facilities are located in Milan, Italy, where experienced editors, commentators and producers create dedicated and targeted content (film, sound, text and imagery).
Infront provides end-to-end services to help its clients to maximise the potential of new media, including:
• Content production, editing and commentating
• Content aggregation for websites, channels and mobile portals
• Content distribution through media and video portals
• Enabling solutions: payment, encoding, streaming and customer care
• Consumer applications for mobile devices (e.g. iPhone, iPad, Android smartphones and tablets)
Tailor-made services
Infront produces a variety of tailor-made digital media services and broadcast programmes (including magazine programmes) for the FIS Ski World Cup, the FIM Superbike World Championship, the Euroleague, the Serie A and Pokerstars.
The services are targeted at mobile operators such as TIM, Vodafone and H3G; telecom companies including Telecom Italia; publishers like Gazzetta dello Sport and Corriere.it; broadcasters such as RTI and several foreign broadcasters; online portals such as YouTube, Yahoo and Virgilio and end users.
Web-TV solutions focused on sports
Infront also provides official online broadcast services for the IIHF World Championship and for the Italian Poker Tour (Pokerstars). Additionally, it manages Euroleague.tv (the web TV of the premier European basketball competition) and Milan Time (the web TV of A.C. Milan).
Mobile solutions focused on sports
Furthermore, the company has developed a wealth of practical experience in developing mobile solutions focused on sport. It works with leading telecommunication companies such as TIM managing mobile portals focused on sports for its clients. Furthermore, the team edits and delivers the near live content of the Serie A and UEFA Champions League as well as being responsible for the development of the official iPhone, iPad and Android Applications of World SBK and A.C. Milan.
Partnership with YouTube
Infront is a commercial partner of YouTube: the agreement provides a platform for Infront to expand sports content and exposure through the increasingly popular social network. This is further expanding the on-line communications channels and exposure available to sports clubs and federations. Additionally, Infront can live stream events on the platform - this was the case with the Men’s EHF EURO 2012 where fans were able to watch handball matches live with English commentary through a dedicated YouTube channel.
