BWF Major Events & BWF World Tour

The Badminton World Federation (BWF) has 176 member associations worldwide and is the international governing body of the sport of badminton - recognised by the International Olympic Committee. With over 135 million players worldwide, the sport is hugely popular in China, South East Asia and northern Europe and has a rapidly growing global community.

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Badminton has a massive global fan base of over 500 million worldwide and continues to grow. Infront is exclusively handling all commercial rights on a worldwide basis (media, marketing, digital, and betting) for the BWF Major Events (Sudirman Cup, Thomas & Uber Cup Finals and the World Championships) and for the BWF World Tour, from 2018-2025.


Handling all production operations, including host broadcast, post-production and broadcaster servicing across all BWF Major Events, Infront offers magazine programmes, short news clips, and event highlights available via satellite with English commentary and international graphics. In addition, valuable sponsorship opportunities are offered which deliver rapid and sustained year-long brand awareness. 

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Connect to BWF Major Events & BWF World Tour