Chinese Basketball Association


Basketball is the number one sport in China. Infront’s long-term partnership with the Chinese Basketball Association (CBA) has been in place since 2005 and focuses on the commercial and sportive facets of both flagship properties - Team China and the CBA Professional League.

The partnership with the CBA includes all key aspects of not just the marketing, but the overall development of the Chinese men’s and women’s national team as well as the CBA League, including the CBA All-Star Weekend.
Through its comprehensive involvement for over 10 years, Infront has increased the strength of the events as a TV product and its appeal as a marketing platform – for Chinese as well as international brands.