Germany is one of the world’s greatest football nations, performing high both on club and national team level. The partnership between Infront and the German Football Association (DFB) is among the longest in the industry, with Infront contributing its long-term expertise in both a marketing and media rights capacity to further boost the appeal of the DFB team matches and the DFB Cup.
For 35 years, Infront and the DFB have set the standard for successful and effective partnerships – building a strong foundation and unrivalled experience in football. Infront handles the stadium advertising for the DFB national team matches and markets the entire DFB Cup competition. It is also the DFB's international media rights advisor for both properties. Over the years, Infront has launched a number of new marketing initiatives to continuously enhance the platforms, whilst at the same time ensuring comprehensive media coverage for the DFB's flagship events.