The prestigious DFB Cup begins with 64 clubs, playing six rounds across 13 match days between August and May. With over 40 million fans following the game, football is Germany’s most popular sport.
Best of German football
Infront delivers all DFB Cup competition opportunities from under one roof. Live and delayed media rights are available for all platforms across the international market including German speaking territories. 19 matches per season are available with English commentary and international graphics. A highlights programme for each round is also available to broadcasters.
Engage with Germany's most popular sport
Sponsor brands are guaranteed a high presence before approximately 1.3 million fans onsite and benefit from a consistent stadium advertising set-up across all matches. State-of-the-art LED advertising boards as well as static boards are clearly visible in camera view. There are options to run promotions as well as take advantage of a VIP hospitality component.
In the 2015/2016 season, the DFB Cup achieved a total cumulative Free and Pay-TV audience of 950 million in Germany, with an average of 8 million viewers during live broadcasts on national public channel ARD.
Authentic Competitive Passionate Victory
A World of Possibility
Infront offers a full range of exceptional business opportunities for its clients through effective sports platforms, state-of-the-art solutions, professional services and in-depth expertise.
Our experience is your success. Read how Infront is helping its clients achieve their ambitious goals.
DFB Cup – innovative marketing
A cohesive and innovative marketing approach to develop Germany’s most sought-after brand communication platform.Find Out More About DFB Cup
DFB Cup Fan Village
Enhancing value for commercial partners by developing an area for direct engagement with the public.Find Out More About DFB Cup Fan Village
DFB Cup Final Hospitality
Enhancing value for commercial partners through the provision of hospitality servicesFind Out More About DFB Cup Final Hospitality
Volkswagen and fan LED boards at DFB Cup Final
Volkswagen maximised the potential of Infront’s state-of-the-art LED boards in an innovative and creative fan-orientated campaign at the 2014 DFB Cup Final.Find Out More About Volkswagen and LED boards at the DFB Cup Final
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Our team of dedicated experts looks forward to discussing how Infront can help meet your business goals.