FIBA Basketball World Cup and Continental Cups

As the world governing body for basketball, FIBA organises and oversees the highest level of basketball events, including amongst others the prestigious FIBA Basketball World Cup with its newly launched World Cup Qualifiers and the Continental Cups – FIBA EuroBasket, FIBA AfroBasket, FIBA Asia Cup and FIBA AmeriCup.

Basketball is the 2nd most popular sport in the world

Year-round FIBA events and revamped competition format ensure basketball's over 1.45 million fans receive continuous coverage and content – over 2,000 games and 24 top-level competitions occur during a four-year cycle.


The flagship event, the FIBA Basketball World Cup, which is hosted every 4 years, is the pinnacle event of the basketball cycle contested by the men's national teams of FIBA members. In its 18th edition, the 2019 event will take place in China for the first time ever, home to over 300 million loyal basketball fans. The innovative and new World Cup qualification concept spans over 2 years, where 80 countries battle to qualify 31 national teams, ensuring year-round appeal and excitement.

Become an integral part of basketball's development

Infront, through FIBA Marketing, offers exclusive commercial rights for FIBA events through a clean sponsorship structure: FIBA Global partners (max 10) and regional Event Sponsors . In addition, tailor-made sponsorship packages include visibility, association, hospitality, digital, experiential and promotional opportunities. Likewise, category specific rights and activation concepts give commercial partners maximum exposure.


Key global events include:

  • FIBA Basketball World Cup 2019, 2023, 2027 & 2031 (including new qualification format)
  • FIBA Eurobasket 2017, 2021, 2025, 2029 & 2033 (including new qualification format)
  • FIBA Afrobasket 2017, 2021, 2025, 2029 & 2033 (including new qualification format)
  • FIBA AsiaCup 2017, 2021, 2025, 2029 & 2033 (including new qualification format)

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